So, what is biddable media? Let’s start with definitions. Just so we can clear up any uncertainty over its meaning. Biddable media is media that is bought in real-time bidding via a live auction. For example, via Google Ads or Microsoft Advertising. It focuses on targeting the right user at the right time with the right message. Every advertiser in each auction is battling over the right for that valuable impression or the opportunity to get the attention of the potential customer or client.
Topics: PPC
With Facebook’s holding company changing its name from Facebook to Meta there has been much talk of the metaverse recently. It's a new concept that has got marketers thinking about how the metaverse will impact their business and what they can do to leverage it. Here's more about the metaverse and what you need to know.
Topics: Technology, News, The State of Marketing, Digital Marketing
We are proud to confirm that we are now formally working with the talented Scommerce Mage team to boost their paid and organic search engine results as well as collaborating on the provision of Magento websites.
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It is interesting that sometimes I still come across people in marketing that don’t think that either voice technology and / or artificial intelligence will impact them and their approach to digital marketing in any meaningful way. While we can carry on telling people what we think and the progress being made, there is nothing more powerful than people seeing it for themselves. Below are videos showing just two uses of this technology as examples of just how powerful it is becoming.
Topics: Technology, Events, News
Dublin is a fine city and I have had good times there, but last week it was about work and certainly not about play, especially as I wasn’t feeling too good. However, it was still very memorable.
