News, Articles & Knowledge

Tim

Recent Posts

Jeremy Hunt visits the Innovation Visual Office to talk about Artificial Intelligence

16-Nov-2023 10:25:24 | 3 Minute Read

AI is a topic at the forefront of any conversation about digital marketing, with discussions exploring excitement about its possibilities, questions about its limitations and, in some cases, concerns about its implications. This is a form of technology that is becoming increasingly prevalent in day-to-day life, including places of work.  AI technologies such as generative AI – where systems can create text, images and videos based on prompts that are entered in the software – will have a massive impact on the way that businesses operate, and 2023 has seen a rapid increase in discussions and advancements within this space. Not only is there a lot of discussion about embracing these powerful technologies but Government is involved to both promote and regulate.

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Topics: News, Strategy, Digital Marketing, Artificial Intelligence (AI)

Why is it hard to demonstrate the value of paid campaigns in B2B businesses?

13-Nov-2023 22:22:19 | 6 Minute Read

“Digital marketing is all attributable, isn’t it?”  That’s what the CEO asks, but the reality is more complicated, especially in B2B settings. Changes in the more than a decade of doing paid campaigns for B2B businesses mean that being able to say spending X got you Y is harder now than ever. But why?

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Topics: Strategy, Paid Search, Lead Generation

Tim is Fundraising for Facial Palsy UK

31-May-2023 11:06:42 | 2 Minute Read

Tim's Story

On New Years Eve 2012 I was rushed into hospital as the right hand side of my face had stopped working. Seeing in the New Year inside a CT Scanner was the start of my journey with facial palsy that continues with on-going treatment to this day.

 

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Topics: Events, News, Charity

Changes In The Biddable Media Landscape That You Should Know About

27-Apr-2022 12:44:01 | 6 Minute Read

So, what is biddable media? Let’s start with definitions. Just so we can clear up any uncertainty over its meaning. Biddable media is media that is bought in real-time bidding via a live auction. For example, via Google Ads or Microsoft Advertising. It focuses on targeting the right user at the right time with the right message. Every advertiser in each auction is battling over the right for that valuable impression or the opportunity to get the attention of the potential customer or client.

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Topics: PPC

What’s this Metaverse Thing that People are Talking About?

04-Nov-2021 08:43:02 | 6 Minute Read

With Facebook’s holding company changing its name from Facebook to Meta there has been much talk of the metaverse recently. It's a new concept that has got marketers thinking about how the metaverse will impact their business and what they can do to leverage it. Here's more about the metaverse and what you need to know. 

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Topics: Technology, News, The State of Marketing, Digital Marketing

Why You Need to Move your Spend from PPC to SEO

03-Apr-2020 10:51:26 | 4 Minute Read

When people are buying products and services paid search, also known as Pay Per Click or PPC, can be a great tactic to use to get people looking for what you are doing to buy from you. Or if it is an offline purchase, submit a lead form to start the purchase conversation. You pay your money for the click, get people to the site and if the conversion metrics multiplied by the cost per click (CPC) work you get leads at a profitable level. But paid search works on the here and now. What if those conversion metrics plummet? Even with rapidly dropping CPCs, when people aren’t buying paid search simply doesn’t deliver.

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Topics: SEO, PPC, Strategy