News, Articles & Knowledge

Tim

Recent Posts

Sales & Marketing Emphasis: Considerations for SaaS Businesses

11-Nov-2019 13:43:32

Acquiring customers is the key to any business that wants to grow; with software-as-a-service (SaaS) businesses the rush to scale to cashflow neutral puts a lot of attention on how this is achieved. Two of the industry’s leading CMOs, Tom Klein from MailChimp and Janine Pelosi from Zoom discussed the considerations at WebSummit 2019. This is what we learnt from this talk and some of our opinions, on the considerations and impacts of changing emphasis between what you may consider sales vs marketing activities in acquiring customers.

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Topics: Work, Events, News

Scommerce Mage Working with Innovation Visual

22-Mar-2019 11:07:00

We are proud to confirm that we are now formally working with the talented Scommerce Mage team to boost their paid and organic search engine results as well as collaborating on the provision of Magento websites.

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Topics: SEO, PPC, Work, News, Ecommerce

Apple Moves to Block Google's 'Internal' Apps on iOS Devices

31-Jan-2019 22:05:45

In a further development of Apple looking to take the high ground in protecting consumer privacy in the face of the actions of other tech companies, it seems to have blocked Google's developer license over Screenwise Meter. This has meant that not only early versions of some apps like Gmail and Hangouts have stopped working, but also Google's employee apps such as for travel and on-site catering no longer function.

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Topics: Technology, Privacy

So you don't think voice and AI will impact you?

11-Jul-2018 14:13:00

It is interesting that sometimes I still come across people in marketing that don’t think that either voice technology and / or artificial intelligence will impact them and their approach to digital marketing in any meaningful way. While we can carry on telling people what we think and the progress being made, there is nothing more powerful than people seeing it for themselves. Below are videos showing just two uses of this technology as examples of just how powerful it is becoming.

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Topics: Technology, Events, News

Google AdWords is now Google Ads: What does it mean?

30-Jun-2018 16:14:00

Today it was announced that Google AdWords, the backbone of most people’s paid search programmes, is being renamed/rebranded to Google Ads. It’s a nice logo redesign and is certainly more modern, but more importantly, does this have any inherent importance to you as an advertiser? We think it does.

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Topics: PPC, News

What you learn as a Hubspot sales LION: It's not about selling it's about helping.

22-Oct-2017 14:10:46

Dublin is a fine city and I have had good times there, but last week it was about work and certainly not about play, especially as I wasn’t feeling too good. However, it was still very memorable.

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Topics: Events, News