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This week a team from Innovation Visual joined 24,000 other professionals from the digital marketing world to learn about the very latest innovations in Inbound Marketing at INBOUND 2018. Among these, were a suite of new products, as well as refinements to some existing ones, from HubSpot.

It has been a fantastic week so far for the Innovation Visual team attending INBOUND 2018. The growth of HubSpot since it was founded in 2005 is simply staggering. HubSpot would never have come about if it wasn’t for the company’s co-founders Brian Halligan and Dharmesh Shah. Without their foresight to see that there was a gap in the market for inbound marketing, none of us would have been attending INBOUND.

As a HubSpot Partner Innovation Visual were invited to attend the Partner Day at this years’ INBOUND 2018 event in Boston, MA. INBOUND is hosted by HubSpot bringing together a community of people who are driven by a passion for digital marketing, sales and delighting customers through applying the inbound methodology.

Partner Day at INBOUND 2018 offered HubSpot agency partners the chance to hear from a number of marketing industry experts on a variety of topics. Content creation should be an extremely important part of any businesses marketing and sales strategy. It is vital for a website to rank in search engines and has to be engaging enough for a customer to stick around after finding your website and drive them into making a purchase of your product and/or service.

It is interesting that sometimes I still come across people in marketing that don’t think that either voice technology and / or artificial intelligence will impact them and their approach to digital marketing in any meaningful way. While we can carry on telling people what we think and the progress being made, there is nothing more powerful than people seeing it for themselves. Below are videos showing just two uses of this technology as examples of just how powerful it is becoming.

Thanks to Innovation Visual’s Google Partner status, we are able to offer businesses in the local area the opportunity to attend the Google Livestream event to find out more about what you should be doing to improve the online performance of your business. This is also being combined with our own presentation on other innovations in digital marketing the savvy marketeer should be aware of.