News, Articles & Knowledge

Innovation Visual are now working with RWS IP Services and look forward to a long and prosperous partnership!

The Innovation Visual team are acting as an extension of their global marketing team, bringing the digital skills required to build upon RWS IP Services’ digital marketing strategy and securing them as a market leader. Our ongoing digital marketing services will drive increased leads and conversions through improved online search presence.

Google have recently announced an update to featured snippets that now directs users straight to a highlighted excerpt of content that answers the specific query.

In this blog, we explore what this featured snippet update means and how you can optimise your content to win the featured snippet. 

Waze is a navigation app used by millions of drivers around the world. Waze was founded in 2008 by Ehud Shabtai who was tired of sitting in Tel Aviv traffic, so set about creating navigation system that was smarter and more adaptable with routes planned using real time traffic conditions. This led to the development of the Waze app, which Google bought for $966 million in 2013.

Google is the dominant search engine in the UK with a market share of 85%. This means that it can sometimes be easy to forget that there are other search engines out there such as Bing, Yahoo!, MSN, Duck Duck Go and Ecosia to name a few.

HubSpot recently announced a new feature which will allow users to track and optimise their LinkedIn Ads from within the HubSpot platform. This new feature will be available in the Professional and Enterprise tiers of the Marketing Hub as part of the HubSpot Ads tool.

Hi, my name is Hannah and I have just completed my first full week as a Creative Marketing Executive at Innovation Visual!