Ranking in organic search can be very important to secure traffic for your website and subsequently generate leads and/or sales for your business. Search engine optimisation is one of the most important digital marketing channels which goes hand in hand with the importance that the world wide web now plays in our daily lives.
Topics: SEO
Video is one of the most powerful forms of media when it comes to engaging people. A well-made video can be eye catching, entertaining and informative. One of the standout advantages of video is the ability to present a large amount of information to the viewer quickly in a far more engaging way than having them read an article.
Identifying the intentions behind a user’s search intent can be incredibly difficult. However, deciphering it can have a huge impact on your SEO and even increase the quality of your keyword research.
Topics: SEO
It has been a fantastic week so far for the Innovation Visual team attending INBOUND 2018. The growth of HubSpot since it was founded in 2005 is simply staggering. HubSpot would never have come about if it wasn’t for the company’s co-founders Brian Halligan and Dharmesh Shah. Without their foresight to see that there was a gap in the market for inbound marketing, none of us would have been attending INBOUND.
As a HubSpot Partner Innovation Visual were invited to attend the Partner Day at this years’ INBOUND 2018 event in Boston, MA. INBOUND is hosted by HubSpot bringing together a community of people who are driven by a passion for digital marketing, sales and delighting customers through applying the inbound methodology.
Partner Day at INBOUND 2018 offered HubSpot agency partners the chance to hear from a number of marketing industry experts on a variety of topics. Content creation should be an extremely important part of any businesses marketing and sales strategy. It is vital for a website to rank in search engines and has to be engaging enough for a customer to stick around after finding your website and drive them into making a purchase of your product and/or service.
