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Google Search Featured Snippet Update

12-Jun-2020 16:58:22 | 3 Minute Read

Google have recently announced an update to featured snippets that now directs users straight to a highlighted excerpt of content that answers the specific query.

In this blog, we explore what this featured snippet update means and how you can optimise your content to win the featured snippet. 

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Advertising on Waze

28-Feb-2019 17:04:42 | 3 Minute Read

Waze is a navigation app used by millions of drivers around the world. Waze was founded in 2008 by Ehud Shabtai who was tired of sitting in Tel Aviv traffic, so set about creating navigation system that was smarter and more adaptable with routes planned using real time traffic conditions. This led to the development of the Waze app, which Google bought for $966 million in 2013.

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Topics: PPC

Ecosia – Search the Web and Plant Trees

27-Feb-2019 16:00:46 | 2 Minute Read

Google is the dominant search engine in the UK with a market share of 85%. This means that it can sometimes be easy to forget that there are other search engines out there such as Bing, Yahoo!, MSN, Duck Duck Go and Ecosia to name a few.

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Topics: SEO

HubSpot integrates LinkedIn Ads

25-Feb-2019 08:13:10 | 2 Minute Read

HubSpot recently announced a new feature which will allow users to track and optimise their LinkedIn Ads from within the HubSpot platform. This new feature will be available in the Professional and Enterprise tiers of the Marketing Hub as part of the HubSpot Ads tool.

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Topics: Technology, PPC, News

Hannah joins the Innovation Visual team!

19-Feb-2019 16:02:36 | 1 Minute Read

Hi, my name is Hannah and I have just completed my first full week as a Creative Marketing Executive at Innovation Visual!

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Topics: News

Google Maps Introduces Global Localization

18-Feb-2019 14:56:42 | 2 Minute Read

Google Maps is without question the most popular navigation app, with globally 67% of people using Google Maps, compared to 12% using Waze and 11% using Apple Maps. Because of this, Google is constantly looking for ways to further improve its navigation app for users to stay ahead of its competitors. That’s why they’ve taken steps to address a common issue with navigating around cities.

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Topics: SEO, News