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Google Maps is without question the most popular navigation app, with globally 67% of people using Google Maps, compared to 12% using Waze and 11% using Apple Maps. Because of this, Google is constantly looking for ways to further improve its navigation app for users to stay ahead of its competitors. That’s why they’ve taken steps to address a common issue with navigating around cities.

‘Blockchain’ is a term that you have probably started to hear a lot more recently, especially with the emergence of Bitcoin and the attention this has got in the media. Predictions are that blockchain is going to have an impact on digital marketing, and therefore as digital marketers it’s something that we need to be aware of.

The digital marketing landscape is constantly changing and it’s important to keep up to date with the latest digital marketing trends to ensure your business stays ahead of its competitors. In this article we’ll be taking a look at the digital marketing trends that you need to be aware of in 2019, which should help you to plan your marketing strategy to bring about success for your business online.

It is becoming increasingly important for businesses to invest time and money in their digital marketing strategy. By the end of 2018, Google was processing 5.5 billion search queries per day. That’s 64,000 search queries every single second. These numbers are staggering and are only set to grow further in 2019, as people become ever more reliant on online products and services.

The way consumers engage with your business is changing. If you want your company to maintain a competitive advantage then it is important to take note of the shift in consumer behaviours and make sure you’re embracing technology to stay ahead of your competitors in an increasingly on-demand world.

Facebook is no longer just an incredibly useful and powerful tool for your social life. In fact, Facebook may have just created the single, most greatest marketing tool your business has available to them.

Facebook advertising is giving businesses the opportunity to extend their reach and capitalise on their “perfect” client or customer by allowing businesses to laser focus in on target demographics.

Here are some of the secrets to a successful Facebook Advertising campaign.