News, Articles & Knowledge

So the time has come, when not only your inbound link profile can significantly damage your website’s organic rankings, but also how you link externally. Google has just started to send multiple Manual Action notifications to webmasters, regarding unnatural outbound linking, which violates Google’s Webmaster Guidelines.

Leading international technology company BrightStarr have today launched a Spanish language version of their Unily.com website on the sub-domain es.unily.com. Unily is the leading cloud intranet solution based on the Microsoft enterprise technology stack. Or as they would say in Spain, it is the "solución en nube líder intranet basado en la pila de tecnología de la empresa Microsoft".

For many businesses, big and small, gaining high local rankings is critical to driving quality traffic to their site.

Over the past couple of years, Google has refined the local SEO ranking algorithm. And while like many aspects of search engine optimisation, gaining quality local web traffic requires a holistic approach, there are some things you can do to improve your chances of gaining local search traffic.

Following the recent Burj Khalifa Google update, there has been a rise in spam and even hacked content on Search Engine Results Pages (SERPs). Google officials are saying that this sudden increase in malware-infected results is not down to the recent updates that have been undertaken on the Google algorithm. So, what is causing this to happen and why should we be worried about this? Obviously, we should to be worried about this, as no one wants to come back from their weekend off and find out that their website has been compromised by cyber criminals. As well, this is extremely harmful for SEO, as Google penalises your website because of this, and displays a ‘This site may be hacked’ message on your search results. Not only will this affect how many people visit your website, it will also affect your effective SEO, as Google will be reluctant to show results that do not provide users with relevant content, and especially if the content has been hacked in the past.

As the New Year ever so slowly creeps up on us, we remember all of our best memories and successes from 2015. For businesses, they may be thinking about how many sales they achieved this year, as well as how much profit they received. I wonder though, are they thinking about how many links they got this year?

As much as profit and sales are indicators of a business's success, many companies forget about how important building valuable links are to a business and overall prominence within organic search. Being one of the most crucial elements of Search Engine Optimisation (SEO), the quality of your websites link profile is one of the many ranking factors Google uses to decide your position on relevant results pages.

Leading architects in Surrey ArchitectureLive have started working with Innovation Visual to boost their search marketing. ArchitectureLive provide both private and commercial architecture services across the South of England. Their growth has been fuelled by their excellent reputation and recommendations from previous clients. As the business continues to grow they decided that they needed to boost their profile online and specifically when people are searching for services they provide on search engines like Google & Bing.