News, Articles & Knowledge

Being important, well known and well received has been at the top of many peoples lists of overall life goals for hundreds of years. As a species, we naturally crave attention and acknowledgement from people, which can be achieved through various means, whether legitimate or not. With the rise of the digital age, most people now have an online presence; where they can engage with friends, send messages and share memories at any time of the day, wherever they are.

We are delighted to welcome University of Brighton graduate and viral Facebook success Elizabeth Durley to the Innovation Visual team as our new Digital Marketing Executive.

Lizzie graduated from Brighton University with a degree in International Event Management, but at her time at university discovered her talent in social media marketing, and became extremely successful in creating and growing (rather famous) highly engaging concepts and ideas for social media platforms which racked up 2.5 million followers, and quickly caught the attention of the national newspapers, Channel 4, German and American TV, Actor and comedian Jim Carrey, and several social media marketing companies worldwide.

After graduating from university, Lizzie became self-employed and continue to pursue social media marketing & consultancy for a range of clients including London based Social Media Companies and British comedian Dapper Laughs.

During the course of May, several SEO media outlets, such as Search Engine Journal, who have noticed that Google has increased their character limits for both the Meta Title & Description; this has now been implemented and is visible on SERPs. Longer Meta Title and Description testing was first spotted by Ross Hudgens and then quickly reported by SEM Post and other important digital marketing media websites.

Setting up your own business can be overwhelming. Many people start a new business because they have a great idea or they are great at what they do. However, setting up and running a successful business means you have to know how to manage the finances, run the operations and promote the business.

For many businesses, big and small, gaining high local rankings is critical to driving quality traffic to their site.

Over the past couple of years, Google has refined the local SEO ranking algorithm. And while like many aspects of search engine optimisation, gaining quality local web traffic requires a holistic approach, there are some things you can do to improve your chances of gaining local search traffic.

Google has announced that search results pages on the desktop will no longer show text ads in the right sidebar. Instead, as many as four text ads will display above the organic listings, and three text ads will show at the bottom of the page.