News, Articles & Knowledge

Whilst personalisation in marketing isn't new, it's often an afterthought rather than a core marketing tactic. However, with the evolution of consumer behaviours and the rise of AI, having a successful personalisation marketing strategy is no longer just an option, but a necessity to stay ahead in today's competitive market. Gone are the days where personalised subject lines were enough; your customers are demanding more.

Members of the Innovation Visual team (Tim, Vogue and Megan) were fortunate enough to recently visit Vilnius, Lithuania and attend EcomExpo23 - the largest international event for ecommerce professionals in the Baltic States. After returning from an insightful trip where we got the opportunity to connect with other ecommerce experts and learn from each other, we wanted to share more about the event and highlight some key takeaways that should be part of your ecommerce strategy for 2024.

In September, we sent three members of the Innovation Visual team, Hope, Megan & Kate to the Ecommerce Expo at the Excel London. Taking place on the 27-28 September 2023, the Expo brought together thousands of likeminded professionals looking to grow and stay up to date with the latest ecommerce trends.

Account-Based Marketing (ABM) has emerged as a game-changing strategy for businesses looking to grow and foster stronger customer relationships. In this blog post, we will delve into the world of account-based marketing, exploring its key principles, benefits, and implementation strategies.

Data is at the heart of all business operations. We rely on numerous data points to gain an understanding of our audiences’ actions, which allow us to make informed decisions with future marketing efforts.

Earlier this month, we sent Javier and Vanessa from our MarTech team to Boston to attend HubSpot’s annual conference, INBOUND. Our purpose at INBOUND 2023 was clear: to gather knowledge, strategies, and best practices that would propel how our clients use HubSpot to new heights as well as networking with our international clients and the HubSpot community. We believe in offering our clients nothing but the best, and INBOUND provided us with an unparalleled opportunity to access HubSpot’s latest tools, techniques, and trends which will support our clients with achieving their digital marketing goals.