News, Articles & Knowledge

We are delighted to announce that Innovation Visual are finalists in the SME National Business Awards in their ‘Positive Impact’ category. We are particularly thrilled to be finalists in this category as it recognises the work our team invests into improving our impact internally, on the local community and on our environment.

We recently had year 11 student, Thomas, join the Innovation Visual team for a few days, to gain an insight into digital marketing and the working world. Thomas spent time shadowing our digital marketing experts and learnt about all things SEO, PPC and Content Marketing. Here’s a bit more about his experience at Innovation Visual in his words.

The Innovation Visual team recently attended HubSpot’s Inbound 2021, one of the worlds’ largest global inbound marketing events. The event spanned three days and encompassed a wide range of inspiring discussions across all areas of digital marketing and culture. This year also saw some particularly inspiring speakers, including the likes of Oprah Winfrey and Spike Lee.

While the event was used to present and announce a series of new HubSpot tools and updates, its primary goal was to share ideas from industry leaders, many of whom delivered some exceptional sessions on the current inbound marketing thought-leadership and emerging trends. As a team we value Inbound as it is a great way to ensure we stay up to date on all things new in this area of digital marketing. Here are a few ideas from two presentations that stood out for us in particular this year:

At the start of the month, the entire IV team took a well-earned day off and headed down to Southampton to spend the day sailing. We had a fantastic day and it was wonderful to see the whole team together again after many months of working from home. In true IV style we took plenty of videos, which have been beautifully put together in the vlog below.

Three members of the IV team headed to BrightonSEO this month to deepen their knowledge on all things SEO. A talk we found particularly interesting focused on the three key steps you can take to improve the organic click-through rate (CTR) of your site.