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Recent Posts

It’s time to rethink the way you build personas

02-Oct-2019 17:02:39

Personas are a vital part of content marketing. Defining who your customers are helps you to understand how to talk to them, their pain points or challenges, where to reach them and eventually how to get them to perform a specific action on your website. Combined with a good understanding of their buying journey, your personas can help you write relevant, useful content that will push them further down the funnel.

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Topics: Inbound, Content

How to prepare for international expansion

27-Mar-2019 10:10:55

On 14th March 2019, I attended the Retail without Borders conference in London to learn more about the challenges faced by retailers as they decide to expand their business abroad. From return policies to market places via Brexit, the conference covered a lot of key subjects to consider when selling internationally.

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Topics: International Strategy

How to bid on competitor terms for Paid Search

08-May-2018 12:33:14
BrightonSEO April 2018 was once again a success. I came back with lots of ideas and tips from talented digital marketers from across the world! One talk that inspired me was given by Duane Brown, founder at Take Some Risk Inc. in Canada. He demonstrated how bidding on competitor terms can be great for brand awareness and showed how this strategy worked very well for one of his clients in the FinTech industry. 
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Topics: PPC, Events

Innovation Visual Help PedalCover Bike to Success

15-Mar-2018 17:30:50

The Innovation Visual team are pleased to work with PedalCover, an award winning, combined home and bike insurance provider based in Swansea.

With a couple of very keen cyclists in the Innovation Visual office, who are customers of PedalCover themselves, there is certainly a lot of excitement amongst us about working with PedalCover.

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Topics: SEO, PPC, Work

Google allow users to mute remarketing ads – Is remarketing dead?

12-Feb-2018 11:02:02

Google recently announced that users can now decide to mute remarketing ads . By going into their Google account settings, they can see which websites have added them to a remarketing list and decide to mute them, so they won’t see ads for 90 days. Does this mean remarketing is dead? I don’t think so.

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Topics: PPC, Work, News

Helping French Talent Management Consultancy, Cubiks, Grow Their Business

15-Jan-2018 09:18:41

The Innovation Visual team is excited to announce that we have been chosen by Cubiks France, a talent management consultancy, to help them with their SEO and grow their business through digital marketing.

Cubiks provide companies with innovative talent selection and management solutions to identify and develop existing talents, as well as recruit more efficiently.

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Topics: SEO, PPC, Work, News