On the 2nd of September 2020, Google Ads made an announcement that upset a lot of advertisers, it said that, “Starting September 2020, the search terms report will only include terms that a significant number of users searched for, even if a term received a click.”
Microsoft announced the launch of their Chromium Edge browser at Web Summit in Lisbon on Tuesday 5th November 2019.
Personas are a vital part of content marketing. Defining who your customers are helps you to understand how to talk to them, their pain points or challenges, where to reach them and eventually how to get them to perform a specific action on your website. Combined with a good understanding of their buying journey, your personas can help you write relevant, useful content that will push them further down the funnel.
The Innovation Visual team are pleased to work with PedalCover, an award winning, combined home and bike insurance provider based in Swansea.
With a couple of very keen cyclists in the Innovation Visual office, who are customers of PedalCover themselves, there is certainly a lot of excitement amongst us about working with PedalCover.
You must have heard it a thousand times: today’s customer journey is more complex than ever. When searching online, people use multiple touchpoints and devices before making a decision. Think about it, have you ever booked a holiday in one setting and on one device? Highly unlikely.
Google know it and that’s why they’ve developed more tools to help you understand what your customers are doing and provide them with help every step of the way. So how can attribution help you achieve this?\
On Friday 15th September, I went down to Brighton SEO with the Innovation Visual team. I spent the day listening to experts talk about various subjects from paid search to business strategy, and of course SEO. I came back full of ideas and marketing inspiration. One session that I found really interesting was about advanced keyword research. Stacey MacNaught from Tecmark and Sophie Coley from Propellernet gave fantastic, actionable tips to go further with keyword research and how to better understand your audience, with the end goal being to help marketers be better at their job.
