News, Articles & Knowledge

We’ve probably all asked ourselves these questions. Will my job still exist in a few years? How many of my daily tasks will AI be able to cover? How much will my job change in five, ten or fifteen years? The rapid advancement of artificial intelligence (AI) is mind-blowing and scary at the same time, so these questions are extremely valid right now.

Thriving in the Era of “Less”

As we wrap up 2024, it’s an understatement to say that this year has been marked by change and transformation. When talking to our clients, it’s clear that marketing and revenue leaders have had a tough year in most industries. Working with shrinking budgets but having to adapt to the ‘never normal’ in a landscape that’s constantly shifting has been a never-ending battle.

The past few years have been marked by significant societal changes and disruption. In no particular order: COVID-19, the climate crisis, remote working, the economic recession, the cost-of-living crisis, Russia’s invasion of Ukraine, the explosion of AI, mass layouts in the tech industry, and more. The marketing world also had its share: Google’s increasingly volatile organic results, the appearance of AI into pretty much any marketing task, the tightening of privacy laws and the demise of the cookie, the continuing rise in paid media costs, the introduction of GA4, the rise of TikTok and Reddit, and again, the tidal wave of AI generated content on the Internet.

On 5^th March 2024, Google announced two big algorithm updates: the March 2024 Core Algorithm Update and the March 2024 Spam Update. These updates have been launched as a response to the growing complaints of users regarding spam and low-quality results on Google search. In a post on X (formerly Twitter), Google said the algorithms are “designed to show less content made to attract clicks and more content that people find useful” – Google Search Central.

SEO or Search Engine Optimisation is the action of optimising your website and web pages to improve their online visibility. By following certain best practices, you can improve your online rankings for certain keywords in order to attract more relevant organic traffic through search engine results pages. If your website answers users’ queries well, you can then turn this traffic into leads and hopefully, paying customers.

Learn about the fundamentals of SEO in this simple guide for beginners. It is designed for Marketing Managers and CMOs to share with stakeholders so they can better understand what SEO is and why it's important to invest resources in it.