News, Articles & Knowledge

Clotilde

Recent Posts

Explaining SEO to your stakeholders - A beginners' guide

19-Dec-2023 09:11:48 | 5 Minute Read

SEO or Search Engine Optimisation is the action of optimising your website and web pages to improve their online visibility. By following certain best practices, you can improve your online rankings for certain keywords in order to attract more relevant organic traffic through search engine results pages. If your website answers users’ queries well, you can then turn this traffic into leads and hopefully, paying customers.

Learn about the fundamentals of SEO in this simple guide for beginners. It is designed for Marketing Managers and CMOs to share with stakeholders so they can better understand what SEO is and why it's important to invest resources in it.

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Topics: SEO, Digital Marketing, Effective Search Engine Optimisation (SEO), Google

How to Use Attribution in Marketing

21-Sep-2023 12:08:32 | 9 Minute Read

Getting the right insights from your data is critical to any CMO or marketing manager. Understanding what works and what doesn’t allows you to make informed decisions on where to spend time, resources, and budget. Sounds easy, right? Well, depending on how you look at your data, the answer might not always be the same, which can get frustrating and confusing!

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Topics: Google Analytics, Digital Marketing, HubSpot

Google Ads Announces New Limits on Search Terms Report

02-Sep-2020 10:07:00 | 2 Minute Read

On the 2nd of September 2020, Google Ads made an announcement that upset a lot of advertisers, it said that, “Starting September 2020, the search terms report will only include terms that a significant number of users searched for, even if a term received a click.”

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Topics: PPC, News

What your Company Really Needs is Purpose

12-Nov-2019 12:14:59 | 3 Minute Read

There were a lot of subjects covered at Web Summit 2019 in Lisbon, but a recurrent theme throughout the three days was the importance of business purpose. Whether it’s the purpose of companies in our society or the mission they carry internally, purpose is identified by many marketeers and business leaders as the factor that will differentiate your business from other companies as well as help you lead your workforce in the right direction.

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Topics: Events, Inbound

Microsoft launches Chromium Edge browser

07-Nov-2019 11:00:13 | 2 Minute Read

Microsoft announced the launch of their Chromium Edge browser at Web Summit in Lisbon on Tuesday 5th November 2019.

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Topics: Events, News

It’s Time to Rethink the Way you Build Personas

02-Oct-2019 17:02:39 | 4 Minute Read

Personas are a vital part of content marketing. Defining who your customers are helps you to understand how to talk to them, their pain points or challenges, where to reach them and eventually how to get them to perform a specific action on your website. Combined with a good understanding of their buying journey, your personas can help you write relevant, useful content that will push them further down the funnel.

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Topics: Inbound, Content