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Abi

Recent Posts

Our 5 Top SEO Trends To Think About In 2022

22-Feb-2022 14:26:00 | 7 Minute Read

Search engine optimisation (SEO) is a crucial part of any business’s digital marketing strategy. Effective organic search is a cost-efficient, long-term means of delivering increased ranking, share of voice, visibility and for driving relevant traffic volume over the medium and long term.

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Topics: SEO, Content, Strategy, Video, Digital Marketing, Effective Search Engine Optimisation (SEO)

Google E-A-T Explained: Everything You Need To Know

26-Oct-2021 15:38:56 | 3 Minute Read

In the world of SEO, Google E-A-T is on every SEO specialist’s radar and has been a trending subject since August 2018. E-A-T stands for Expertise, Authority, and Trustworthiness, which was outlined in Google’s official Search Quality Evaluator Guidelines. E-A-T looks at the content creation, the content creator, and the website overall to understand whether the content provides valuable and correct information to the user. This guide will explain what E-A-T is, how important it is, and how to optimise towards a SEO friendly website by using Google’s E-A-T as guidance.

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Topics: SEO, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO)

Google Algorithm Latest News: Link Spam Update

26-Aug-2021 10:55:33 | 2 Minute Read

Google continually updates its algorithms, with core algorithm and general updates happening throughout the year. The latest of Google’s general updates was the spam update, which rolled out on 26th July 2021 and took two weeks to roll out. The update concentrates on backlinks to websites and whether they are spammy or quality links. This article discusses the link spam update, what effect the update could potentially have on your website and how it will impact SEO, how Google may penalise links going forward, why links are so important for SEO, and an action plan to optimise towards the link spam update.

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Topics: SEO, Technology, News, Digital Marketing, Effective Search Engine Optimisation (SEO)