At the beginning, before canonicals and structured data markup Google had two users, one being the content creators; the people creating what makes Google so special: it’s content!
Secondly, there were the content consumers. These are the people who search Google to find anything from funny gifs of cats to educational information; that without Google would’ve taken far longer to find.
Recently, content marketing has seen a paradigm shift. Particularly in the last few years, consumer search queries have become increasingly complex, changing the way search engines understand the content on the internet. Therefore, the way we write content needs to develop in line with changing behaviours. Search queries have become more long-tail, so businesses really need to think about consumer intent and create content that can answer all these different long tail queries. Having a strong content marketing strategy is key to the inbound marketing methodology to attract, engage, delight and convert customers at every stage of the buying journey.
This week a team from Innovation Visual joined 24,000 other professionals from the digital marketing world to learn about the very latest innovations in Inbound Marketing at INBOUND 2018. Among these, were a suite of new products, as well as refinements to some existing ones, from HubSpot.
Ever wondered what those little messaging applications that pop up when you go onto a website are? Well, they are chatbots.
Topics: SEO, Website, Technology
It seems that video is set to become the most prevalent form of web content, with Facebook recently predicting that by 2020 all content on its site will be video, whilst IT giant Cisco estimate that video will make up 80% of consumer internet traffic by this time. Evidence of video’s growing importance in the digital landscape includes the fact that YouTube is the second most popular search engine, behind Google, and social media users are increasingly engaging with video content via their social channels (according to Twitter, 82% of its users watch video content on Twitter).
Topics: Website, Technology, Inbound
Smart Home solution specialists Bryanston SmartHome , came to us looking for an effective and reliable digital marketing specialist to improve their online presence and drive traffic to their website. Innovation Visual gave their website a facelift, enhanced their SEO and got them found using paid search.
