June 2015 marks the third anniversary of Innovation Visual working with international enterprise technology business, BrightStarr. We were originally appointed to work on the paid search campaigns and develop an organic search engine strategy. Now, three years later, we’ve successfully worked together to expand our digital marketing advice and consultancy into other key areas.
BrightStarr is a very exciting business to be involved with and we are proud to be working alongside such an innovative and talented business that boasts five offices in the USA, one in the UK as well as one in Argentina, and a presence in both the Gulf and Australia.
Having worked closely with BrightStarr, we’ve seen them massively increase their organic ranking across the world for their important target keywords. They were the first ever company to release a SharePoint 2013 based commercial website, and we were proud to be part of that project and see the website develop further since its release.
The BrightStarr story shows that effective digital marketing is not a ‘fit and forget’ solution; it’s about working in partnership to deliver increasing results over time. The digital marketing landscape evolves over time and working together, BrightStarr and Innovation Visual have optimised the changes to successfully build BrightStarr's presence.
The challenge is set to continue as we look to work on both the BrightStarr.com website and Unily, BrightStarr's innovative Intranet as a Service offering. We look forward to working with the BrightStarr team for many more years to come.