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Search Generative Experience: What Does It Mean For Your Business?

02-Aug-2023 09:52:14 | 4 Minute Read

Welcome to the future of search! In May 2023, Google unveiled its latest ground-breaking innovation, the Search Generative Experience (SGE). This cutting-edge technology is poised to revolutionise the way we interact with search results and elevate the search engine experience to new heights. With its advanced machine learning algorithms and natural language processing capabilities, SGE aims to provide users with a more intuitive, personalised, and dynamic search experience. Join us as we explore SGE and what this means for the way businesses need to start structuring their information online.

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Topics: Strategy, Digital Marketing, Content Strategy & Planning, Artificial Intelligence (AI)

Unveiling Google's Latest 2023 Helpful Content Update: A Game Changer in User Experience

28-Jun-2023 16:46:47 | 5 Minute Read

In the ever-evolving landscape of search engine technology, Google has remained at the forefront of innovation, consistently striving to enhance user experience and deliver the most relevant and useful information.

During the yearly Google I/O developer conference, the tech giant revealed upcoming modifications to its already useful content system.

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Topics: Technology, Digital Marketing, Content Strategy & Planning, Artificial Intelligence (AI)

How AI is Changing Marketing in 2023

01-Jun-2023 10:40:17 | 11 Minute Read

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, Content Strategy & Planning, Lead Generation, Artificial Intelligence (AI)

The Future of AI in Search

01-Mar-2023 10:33:04 | 8 Minute Read

Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Content Strategy & Planning

The 5 Digital Marketing Trends You Need to Know About In 2023

04-Jan-2023 14:48:53 | 7 Minute Read

2023 is poised to be a year of digital marketing revolution as businesses continue to traverse a post-pandemic digital landscape. Numerous macro-economic changes and significant digital tracking changes, including the Third-Party Cookie phaseout in July 2023 and roll-out of Google Analytics 4, have made digital marketers worldwide reconsider their budgets, strategies, and plans.

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Topics: Technology, Work, Digital Marketing

The 2022 Google Helpful Content Update: What You Need to Know

30-Sep-2022 17:47:57 | 6 Minute Read

On August 25, 2022, Google announced a major update to its algorithm that will prioritise "helpful" content in its search results. The update, which was scheduled to take up to two weeks to rollout, has been dubbed the "helpful content update".

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Topics: SEO, Website, News, Effective Search Engine Optimisation (SEO)