From February 1st 2024, Google have introduced new authentication requirements for bulk email senders. In this article, we will outline what these requirements are and whether you need to be doing anything about them.
From February 1st 2024, Google have introduced new authentication requirements for bulk email senders. In this article, we will outline what these requirements are and whether you need to be doing anything about them.
Topics: Content, Strategy, Digital Marketing, Content Strategy & Planning, Google, Email
What do you think of when you hear marketers talking about personalisation? I would guess it’s emails with Dear *First Name* in the subject line, and you would be right, but there's so much more to personalisation!
Personalisation has become a foundation of digital marketing and according to research '57% of online shoppers say that they’re happy to provide retailers with personal data as long as it’s used for their own benefit'.
In this blog, we’re going to discuss 5 ways you can use personalisation right now to improve your sales and marketing activities.
Topics: Content, Strategy, Digital Marketing, Personalisation
Defining the lifecycle stages of your leads is an essential step in creating a sales cycle that will align your marketing and sales teams; helping your organisation to deliver on your goals and objectives.
As HubSpot Partners, we strive to help our clients achieve growth from their digital channels through the acquisition, nurture and conversion of relevant leads. This is achieved through a balance of inbound marketing, marketing automation and, most importantly, through a well-defined sales process.
Topics: Work, Strategy, The State of Marketing
In a pre-GDPR world having a healthy number of contacts in your marketing database was the norm. However, when GDPR came along many businesses went into a full-blown panic. The worry was that GDPR was going to remove their legal basis to contact their existing and potential customers.
Topics: Technology, Privacy
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