News, Articles & Knowledge

Chris

Recent Posts

How to Define Lead Lifecycle Stages

17-Apr-2020 07:36:18 | 3 Minute Read

Defining the lifecycle stages of your leads is an essential step in creating a sales cycle that will align your marketing and sales teams; helping your organisation to deliver on your goals and objectives.

As HubSpot Partners, we strive to help our clients achieve growth from their digital channels through the acquisition, nurture and conversion of relevant leads. This is achieved through a balance of inbound marketing, marketing automation and, most importantly, through a well-defined sales process.

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Topics: Work, Strategy, The State of Marketing

Using Data Protection to Develop Better Relationships with your Customers

07-Oct-2019 10:00:00 | 2 Minute Read

In a pre-GDPR world having a healthy number of contacts in your marketing database was the norm. However, when GDPR came along many businesses went into a full-blown panic. The worry was that GDPR was going to remove their legal basis to contact their existing and potential customers.

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Topics: Technology, Privacy