Case Studies

Our case studies showcase real-world examples of how Innovation Visual's technology expertise transforms businesses across various industries, delivering measurable growth and operational efficiency. Each study highlights our strategic approach to aligning people, processes, and platforms, demonstrating how we've helped clients overcome digital challenges to achieve sustainable revenue growth.

Streamlining Sales with AI & Low-Code | Innovation Visual

Streamlining Opportunity Management with AI and Low-Code Integrations: How a Client Saved 93 Hours a Month and Doubled Sales Velocity

The Challenge Hollywood Branded, a Los Angeles-based pop-culture marketing agency, was grappling with a familiar yet high-impact...

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Improving Conversion Rate With HubSpot Chatbot | Case Study

Award Winning Case Study - How Citron Hygiene Leveraged HubSpot Chatbots to Improve Their Website Conversion Rate with Conversational Marketing

About Citron Hygiene Citron Hygiene specialise in providing comprehensive hygiene services and solutions across various industries....

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Optimising PSI’s ABM Programme With Custom Reports | Case Study

Optimising PSI’s Account-Based Marketing Programme with Custom Reporting Solutions in HubSpot

About PSI PSI is a global leader in providing best-in-class test solutions for corporations, government agencies, professional...

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Bespoke HubSpot Migration and Integration | Menzies case study

Menzies

Bespoke HubSpot Migration and Integration with Tech Stack We worked with long-term client, Menzies, to identify their tech stack...

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Driving Conversions with Strategic Digital Marketing for SMI

SMI

Background SMI are a world-renowned specialist manufacturer of pressure moulded cable harness systems, which are used in some of the...

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Building Revenue with Great Organic & Paid Search Marketing for Joseph

Joseph's Wigs

Background Joseph’s Wigs are a UK based business with over 50 years of experience making and supplying wigs and hair coverings for all...

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MarTech Consolidation & HubSpot Onboarding | Citron case study

Global Business MarTech Consolidation & HubSpot Enterprise Onboarding

What We Achieved For Citron Hygiene Cost consolidation Streamlined MarTech functions Single portal for global marketing function...

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Driving Increased Organic Traffic to Unily

Unily

Background Unily is a leading Intranet-as-a-Service combining a rich intranet platform underpinned by dedicated customer service. We...

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Increased organic MQLs by +75% | RFA case study

Red Flag Alert

Who Are Red Flag Alert? Red Flag Alert are a B2B SaaS organisation that help their clients use data insights to find prospects,...

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Shopify Site & Digital Marketing | Simone Thomas Wellness case study

Simone Thomas Wellness

An SEO-Focused Shopify Website for an Influencer-backed Wellness Brand

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Driving lead generation for Local IT company, Freestyle TS

How Freestyle Ts Achieved a 200% Increase in Conversion Rate YoY

Summary Results Discover how we have worked with local IT company Freestyle TS, over the last year on their digital marketing strategy...

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Case Study - Dudley Industries

Dudley Industries

Background Dudley Industries are a manufacturer who specialise in the design and manufacturing of stainless-steel products, including...

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HubSpot CMS website development | DHM case study

A Custom HubSpot CMS Website for DHM

We built a website using HubSpot CMS, with deeply integrated CRM and digital marketing features at the core, to help this hospitality...

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International Digital Marketing for Cubiks

Cubiks

Background Cubiks (now Talogy) are a global talent management consultancy who provide companies with innovative talent selection and...

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Broadplace Partner With Innovation Visual: HubSpot Re-onboarding

Broadplace Partner with Innovation Visual

We are pleased to announce that Broadplace has chosen to partner with Innovation Visual to re-onboard their team into HubSpot. We are...

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Effective Digital Marketing for Red Paddle Co

Red Paddle Co

Background Red Paddle Co are leaders in the world of inflatable stand up paddle boards who operate via a global network of...

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Positively Transforming PedalCover

PedalCover

Background PedalCover was started by former professional cyclist Darren Thomas to provide a unique home and bike insurance policy...

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Successful Optimisation of The Medical Stock Images Company Website

Medical Stock Images Company

Background The Medical Stock Images Company create and sell rights-managed medical stock imagery online. The images are created...

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Successful Search Engine Optimisation Services for Medical-Artist.com

Medical-Artist.com

Background Medical-Artist.com, a growing agency providing medical illustration and visualisation services in 2D and 3D. Their artists...

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Driving Higher Engagement & Revenue with Segmentation & Personalisation | Case Study

Joseph's Wigs Case Study - Email Segmentation

We have been working with Joseph's Wigs for several years, implementing an effective multi-channel digital marketing strategy that has...

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Digital Marketing for the David Shepherd Wildlife Foundation

David Shepherd Wildlife Foundation

Background David Shepherd Wildlife Foundation is a conservation charity raising funds to support key projects across Africa and Asia...

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Providing Effective Digital Marketing Services for The YES Company

Yes Yes Yes

Background Yes Yes Yes manufacture and sell natural, organic, personal lubricants, moisturisers and washes online to the UK, Europe,...

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Knowledge Base

Our knowledge base offers in-depth analysis on the latest RevOps trends and best practices, combining practical expertise with cutting-edge insights to help you align your systems for maximum business impact.

How Google AI Mode Is Changing SEO & Digital Marketing

Google AI Mode: What Marketers Need to Know

AI Mode is changing how search works. Learn what it means for SEO, content, and PPC — and how Innovation Visual helps brands adapt to Google’s new direction.

Agentic AI in RevOps: From AI Agents to Swarms & Super-Agents

From Solo Bots to Swarming Super-Agents: The Next Wave of AI for RevOps Leaders

Explore how agentic AI, super-agents, and AI swarms are transforming RevOps to boost efficiency and automate revenue workflows.

April 2025 HubSpot Product Updates: What’s New and What It Means for Your Business

HubSpot Product April Update

Read more to learn what HubSpot’s April 2025 product updates are and what they mean for your business.

What Is HubSpot CRM & Why Should You Choose It for Your Business?

What Is HubSpot & Why Should You Choose It for Your Business' CRM?

HubSpot is a flexible CRM offering powerful tools and impressive value. Find out how HubSpot CRM could help you achieve your business goals.

Understanding Search Intent: SEO is Evolving to Drive Business Results

How Understanding Search Queries Can Elevate Your SEO Strategy

Understanding search queries is vital in shaping SEO strategy, determining intent & using that information to better connect with potential customers.

Why Conversion Rate Optimisation Is A Key Metric For Marketers

Why Conversion Rate Optimisation is Your Best Ally

Effective Conversion Rate Optimisation is a critical metric for marketers. Here's why & how to use the right CRO to improve your paid & Organic search ROI.

The Fundamentals of AI with Professor Watson

The Fundamentals of AI with Professor Watson

Explore how AI and ML are changing marketing and RevOps with Tim Butler and Prof. Paul Watson. Practical insights, risks, and strategy tips inside.

AI, Content Strategy and SEO: Insights from Surfer

AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda

Explore how AI is transforming SEO and content marketing with insights from Surfer’s CMO, Tomasz Niezgoda.

How to Buy Trust with B2B Through Thought Leadership

How to Buy Trust with B2B Through Thought Leadership

Learn how thought leadership and authenticity can help B2B brands build trust, engage audiences, and shorten long sales cycles.