Our incredible team has been recognised again for their stellar work. This time by the judges of the Drum Awards for the Digital Industries (DADI), as finalists in the category for Paid Media Campaign. We are incredibly excited about this fantastic step and are looking forward to find out if we are winners in the category. The live awards ceremony, which headlines the 2020 Drum Digital Summit, will be on 13th November.
What are the Drum Awards for the Digital Industries?
The Drum is a highly recognisable name in the marketing world. As Europe’s biggest
media and marketing website, the Drum attracts over 1.4 million users each month. With a huge variety of awards for a broad-spectrum of specialisms. The Drum Awards for the Digital Industries (DADIs) celebrates effectiveness within the digital industries and shines a spotlight the very best on offer.
For twelve years, the DADIs have welcomed entries from agencies and brands internationally, who are creating exciting innovations in their digital work, with the sole intention of giving companies the recognition they deserve.
Paid Media Campaign
Having produced some stonking results for our client Applaud we couldn’t pass up on the opportunity to showcase the team’s incredible work.
Applaud required a drastic improvement in the quality of the leads being generated through their digital marketing efforts, as previous attempts had failed to accurately target prospects of the required seniority in the appropriate organisations
Innovation Visual used an Account Based Marketing (ABM) data led, integrated approach to targeting prospects using Google Analytics and a multi-platform approach.
Charlie and Chris successfully integrated HubSpot, Google Analytics, Google Ads, and LinkedIn. They also put to good use their skills in precisely segmenting target audiences to boost the number and quality of the leads produced by their efforts.
We identified and targeted prospects with highly focused and targeted ad creatives. Our campaign stands apart because of the clever use of data between platforms. Through integrations and audience management in Google Analytics, we combined the best targeting options from multiple platforms to deliver optimal results. Our use of segmentation and looking at the setup of all our campaigns and creatives as an opportunity to test and learn, is a testament to our data-first ethos.
After one month of the campaigns being live, more than 10x the leads were generated, when compared with the number produced in the previous six months, each of these new leads was also of the desired calibre unlike the leads the company was used to receiving. Less than 2 months later, the integrated HubSpot, Google and LinkedIn campaigns saw a lead generation increase of 1,125% as a direct result of the paid media campaigns. We are very pleased with the number of leads gained and predict the rate of leads to increase over the coming weeks and months, which is fully in line with Applaud’s sales strategy and internal targets. Our client is extremely happy with the number and quality of these leads
The lead generation results are all thanks to the skills and hard work of our team of committed and dedicated digital marketeers.
The virtual awards ceremony is taking place during the Drum Digital Summit in a free live ceremony on 13th November at 4pm GMT and is free to attend, so come join us!
Get in touch with our lovely team to see how we can identify just the expertise you need to drive your business results.