Case Studies

Our case studies showcase real-world examples of how Innovation Visual's technology expertise transforms businesses across various industries, delivering measurable growth and operational efficiency. Each study highlights our strategic approach to aligning people, processes, and platforms, demonstrating how we've helped clients overcome digital challenges to achieve sustainable revenue growth.

HubSpot CMS website development | DHM case study

A Custom HubSpot CMS Website for DHM

We built a website using HubSpot CMS, with deeply integrated CRM and digital marketing features at the core, to help this hospitality...

Knowledge Base

Our knowledge base offers in-depth analysis on the latest RevOps trends and best practices, combining practical expertise with cutting-edge insights to help you align your systems for maximum business impact.

AI in Web Development: Finding the Sweet Spot Between Speed and Quality

AI accelerates web development but must be balanced with human expertise to ensure quality and long-term viability.

HubSpot + ChatGPT Integration: What It Means & How to Use It

HubSpot + ChatGPT: A New Era of AI-Powered CRM Integration

HubSpot’s new ChatGPT integration unlocks AI-powered CRM insights—if your data is clean. Here’s what it does and how to get started.

How Google AI Mode Is Changing SEO & Digital Marketing

Google AI Mode: What Marketers Need to Know

AI Mode is changing how search works. Learn what it means for SEO, content, and PPC — and how Innovation Visual helps brands adapt to Google’s new direction.

What Is HubSpot CRM & Why Should You Choose It for Your Business?

What Is HubSpot & Why Should You Choose It for Your Business' CRM?

HubSpot is a flexible CRM offering powerful tools and impressive value. Find out how HubSpot CRM could help you achieve your business goals.

Understanding Search Intent: SEO is Evolving to Drive Business Results

How Understanding Search Queries Can Elevate Your SEO Strategy

Understanding search queries is vital in shaping SEO strategy, determining intent & using that information to better connect with potential customers.

Why Conversion Rate Optimisation Is A Key Metric For Marketers

Why Conversion Rate Optimisation is Your Best Ally

Effective Conversion Rate Optimisation is a critical metric for marketers. Here's why & how to use the right CRO to improve your paid & Organic search ROI.