Why Reading?
Reading and the wider Thames Valley host the European headquarters of a striking proportion of the world's largest technology companies, alongside major financial services, telecoms and professional services firms. The Elizabeth Line has put Reading 25 minutes from Paddington, and the M4 corridor remains the most economically active stretch of motorway in the UK. For the businesses based here, AI is not abstract, it's part of how they expect to compete over the next five years. Our Reading workshops are designed for the leaders making those calls.
Full day
A full-day workshop for C-suite, Directors and Senior Managers covering AI readiness, governance, use cases and next steps.
Full day
A full-day workshop for C-suite, Directors and Senior Managers covering AI readiness, governance, use cases and next steps.
Half-day morning course
For CMOs and Heads of Marketing: building an AI-enabled marketing operating model.
Half-day morning course
For CMOs and Heads of Marketing: building an AI-enabled marketing operating model.
Half-day afternoon course
For Sales Leaders and VPs: practical AI for pipeline, lead qualification and forecasting.
Half-day afternoon course
For Sales Leaders and VPs: practical AI for pipeline, lead qualification and forecasting.
Combine both half-day workshops on the same date and leave with a full AI strategy for your organisation. Your marketing and sales leaders in the same room, aligned on one AI roadmap. Here's how the day runs:
Morning: Using AI Strategically in Marketing
Lunch (included)
Afternoon: Using AI Strategically in Sales
If you’re building an AI-enabled revenue engine, the full day gives you the combined operating model, demand creation in the morning, revenue execution in the afternoon.
Past attendees have come from technology, telecoms, financial services, life sciences, professional services and SaaS organisations across the Thames Valley, M4 corridor and South East. Many work for organisations whose European or UK HQ is in the immediate Reading-Slough-Bracknell area. Common roles include CEO, MD, CMO, VP Revenue, Head of Demand Generation and Sales Director.
Looking for practical insights to boost your business growth?
Our Knowledge Hub is packed with expert guides, industry analysis and actionable tips to help you navigate the complex world of actionable tips to help your digital strategy and digital transformation. Dive in to learn how to align your systems for maximum impact.
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