Why Edinburgh?
Edinburgh is home to the second largest financial centre in the UK, with major banking, asset management and insurance HQs alongside a thriving fintech scene. The city has also become a recognised centre for AI research and applied AI, supported by world-leading institutions and the Edinburgh International Data Facility. For senior leaders in Scotland, AI is a defining strategic question for the next decade. Our Edinburgh workshop is designed for leaders making those calls.
Full day
A full-day workshop for C-suite, Directors and Senior Managers covering AI readiness, governance, use cases and next steps.
Full day
A full-day workshop for C-suite, Directors and Senior Managers covering AI readiness, governance, use cases and next steps.
Half-day morning course
For CMOs and Heads of Marketing: building an AI-enabled marketing operating model.
Half-day morning course
For CMOs and Heads of Marketing: building an AI-enabled marketing operating model.
Half-day afternoon course
For Sales Leaders and VPs: practical AI for pipeline, lead qualification and forecasting.
Half-day afternoon course
For Sales Leaders and VPs: practical AI for pipeline, lead qualification and forecasting.
Combine both half-day workshops on the same date and leave with a full AI strategy for your organisation. Your marketing and sales leaders in the same room, aligned on one AI roadmap. Here's how the day runs:
Morning: Using AI Strategically in Marketing
Lunch (included)
Afternoon: Using AI Strategically in Sales
If you’re building an AI-enabled revenue engine, the full day gives you the combined operating model, demand creation in the morning, revenue execution in the afternoon.
Past attendees have come from financial services, asset management, insurance, fintech, energy, professional services, life sciences and the public sector across Edinburgh, Glasgow and the wider Scottish economy. Common roles include CEO, MD, CFO, CMO, COO, Head of Strategy and Head of Digital Transformation.
Looking for practical insights to boost your business growth?
Our Knowledge Hub is packed with expert guides, industry analysis and actionable tips to help you navigate the complex world of actionable tips to help your digital strategy and digital transformation. Dive in to learn how to align your systems for maximum impact.
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