Skip to main content

AI Workshop for Leaders Start Learning

Healthcheck Your Ecommerce Website

How to Make Sure Your E-commerce Site Is Working as Well as It Can.

There are a lot of factors that could be impacting your e-commerce site's performance, invisibly, over time, blocking growth in sales and conversions. You may not even be aware of the effect a poorly optimised site is having on your bottom line.

While it isn't quite a dark art, keeping an e-commerce site healthy and performing at optimal levels can be complex and requires some expert know-how. We've decided to share that know-how in our in-depth healthcheck guide. 

We have developed this guide to give you the help you need to audit your ecommerce site and identify the areas that could be improved to boost your sales. Try our detailed model and give your website an MOT, you might be surprised at what you find.

Innovation-Visual-How-to-Health-Check-Your-Ecommerce-Website-Guide-1

What's Included in the Guide

  • Tracking & Analytics

  • Content

  • Engagement & Conversions

  • Driving Organic Traffic 

  • Technical Factors 

  • Google Page Insights 

  • Google Search Console Data 

  • Search Performance (pages)

  • Paid Search

What You Can Expect

  • A practical, step-by-step guide walking you through the key areas of an ecommerce website healthcheck. 
  • Straightforward 'YES' or 'No' questions that give you a percentage score to easily grade your website
  • Clear explanations around the importance and role of each element being assessed. 
  • Additional FREE OFFERS
  • And lots more...

 

Get Your Guide Now

Use the form on this page to download your free guide and get started on making your e-commerce website healthy, effective and even more productive today. 

Knowledge Hub

Looking for practical insights to boost your business growth?

Our Knowledge Hub is packed with expert guides, industry analysis and actionable tips to help you navigate the complex world of actionable tips to help your digital strategy and digital transformation. Dive in to learn how to align your systems for maximum impact.

Stacy Jones From Hollywood Branded - Main Stage at HubSpot Unbound

Hollywood Branded Takes the Main Stage at HubSpot Unbound

Discover how Hollywood Branded transformed its sales process using AI and HubSpot, enhancing efficiency and engagement in entertainment marketing.
HubSpot Unbound Major Announcements & What They Mean | 2026

HubSpot Unbound 2026: Every Major Announcement and What It Means

HubSpot introduces a major shift to an Agentic Customer Platform, emphasising context-driven marketing and streamlined workflows for enhanced business growth.
Who Is In Charge When AI Decides?

Who Is In Charge When AI Decides?

AI decision-making raises critical questions about accountability and control. Explore who's responsible when AI systems fail and how to implement responsible AI governance.
How Your Team Could Hand Work to AI Agents

12 Ways Your Teams Could Hand Work to AI Agents

Twelve practical jobs in sales, marketing, customer service, finance and HR where an AI agent can take over repetitive work, and how to choose where to start.
PHP2Shell: The Critical WordPress Security Risk Explained

PHP2Shell and WordPress: The Website Risk Your Marketing Team Can't Patch

Critical PHP vulnerabilities threaten WordPress sites. Learn what actions to take to secure your business and ensure your website's safety and performance.
Why AODA Compliance Needs More Than a Free Checker

Why A Free Accessibility Checker Cannot Tell You If Your Website Is Compliant

A passing score from a free accessibility checker does not mean your website meets AODA and WCAG 2.0 AA requirements. Here is what it misses.
Adopting AI: Transforming Your Tech Stack for Business Growth

Infusing Your Tech Stack with Effective AI

Learn how to effectively integrate AI into your business tech stack for measurable impact and discover hidden value in your existing systems and data.
Maximising Your Tech Stack: Insights from Revenue Rewired

Extracting Value from Your Existing Tech

Unlock the hidden potential of your tech stack with insights on breaking down silos, enhancing data, and practical steps for better tool integration.
The Fundamentals of AI with Professor Watson

The Fundamentals of AI with Professor Watson

Explore how AI and ML are changing marketing and RevOps with Tim Butler and Prof. Paul Watson. Practical insights, risks, and strategy tips inside.
Case Study - HubSpot AI Customer Agent for a Self-Storage Operator

A HubSpot AI Customer Agent for a Self-Storage Operator

Discover how The Place 4 Self Storage enhanced customer support with a HubSpot AI Customer Agent, improving response times and accuracy for inquiries.
Achieving Up To 80x ROAS For Xenia Venues | Case Study

Driving Up To 80x ROAS and Higher-Value Bookings for Xenia Venues

How Innovation Visual built a trusted, high-performing paid media strategy for Xenia Venues, lifting ROAS across Google and Meta and turning enquiries into higher-value bookings.
Storman & HubSpot Integration for a Self-Storage Operator | Innovation Visual

Connecting Storman & HubSpot for a Self-Storage Operator

How we connected Storman and HubSpot to give a growing self-storage operator a single, reliable view of their customers, unlocking accurate ROI attribution and new upsell opportunities.