Our Knowledge Hub is written by the people who do the work. Below you will find the specialists behind our articles, case studies and insights, along with the expertise and experience they bring to each piece.
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CEO and Founder
Tim Butler is CEO and founder of Innovation Visual, a Surrey based technology and AI implementation consultancy and multi accredited HubSpot Platinum Partner. He founded the business in 2014, building on experience in sales, marketing and business management that stretches back to his first online business in 1999. Over two decades, Tim has led digital and technology transformations for clients across banking, pharmaceutical, technology, finance and professional services, and now focuses on embedding AI into revenue teams, CRM and marketing operations. He hosts the Revenue Rewired podcast and writes on AI strategy, HubSpot implementation and technology adoption.
Outside work, Tim keeps chickens, ducks and horses, has a well-loved dog called Poppy, and cycled 1000km from St Malo to Bilbao for Facial Palsy UK in 2023.
Head of GTM Technology
Chris Watson-James is Head of GTM Technology at Innovation Visual, specialising in marketing technology and HubSpot implementation. With over a decade of marketing experience across agency and in-house roles, he focuses on aligning go to market strategy with the right technology, systems and people, leading tech stack integrations, onboarding and AI infused automation that deliver measurable value for clients. Chris also serves as IV's in-house Apple and IT expert, having previously trained Apple's own genius teams. He writes on marketing technology, HubSpot and AI-driven systems, and believes the best systems are the ones people actually want to use.
Performance Director
Clotilde is Performance Director at Innovation Visual, with over a decade of digital marketing experience across B2B and B2C. After completing a Masters in Marketing and Commerce at Lille University, she moved into digital strategy and paid media, and now leads on Paid Search, Conversion Rate Optimisation, UX and data analysis for IV's clients. Her focus is bridging complex technology and business outcomes, diagnosing operational inefficiencies and translating performance data into clear, value driven decisions. Clotilde works closely across IV's client base and writes on digital strategy, paid media and performance optimisation.
Head of Digital Product / Web Solutions
Karl Ditschun leads Web Solutions at Innovation Visual, with a background spanning product strategy, digital transformation and software development across start-ups, enterprise projects and consultancy. He specialises in aligning digital strategy with business goals and building web products that are technically robust and genuinely intuitive for users, working closely with cross-functional teams to turn complex requirements into clear, effective solutions. Karl writes on web development, product strategy and digital transformation. Outside work, he's a committed slow traveller, having lived in Asia for three years and walked much of the route from Germany to Poland
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