Meet #AITim

The AI Version Of Our CEO

We built an AI version of our CEO. It looks like Tim, it sounds like Tim, and the thinking behind every word is his. The delivery, however, is AI (with supporting footage filmed and edited by a human).

This page explains how #AITim works, what it is good at, and where it falls short. So when you see the hashtag on our content, you know what you are watching.

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Why We Did This

Our time is spent advising leaders on where AI improves a business and where it does not. It would be a strange kind of consultancy that gave that advice without putting it into practice on its own work.

So, we built an AI version of Tim, our CEO. It is trained on his voice and his likeness, and it helps us turn his thinking into content at a pace a busy founder could never sustain alone.

We are open about it. Every piece of content the AI is involved in carries a clear label. We believe that being honest about where AI sits in your work, and where it does not, is exactly how businesses should be approaching this technology.

#AITim Is An AI Avatar And Voice Clone of Tim

We use it to turn his ideas into video without him needing to film every one.

The thinking is always his, the words come from his own voice notes and conversations but only the delivery is the AI version of him.

It Is Not A Substitute For Tim

AI Tim has no opinions of its own. It does not speak to clients, run workshops, or make decisions. It is a delivery tool for ideas that are already his, and nothing more than that.

A person reviews everything the AI creates before it is published, because responsibility for any piece of content sits with a human, not the technology that helped make it.

What We Have Learned

This is the part worth your attention, because it is the same lesson we bring to client work.

The clearest gain is speed

A sixty second voice note from Tim becomes a finished video in minutes. The old constraint was finding time to film. Now the only constraint is having something worth saying, which is the right constraint to be left with.

It is not flawless, and it would be dishonest to pretend otherwise

The voice clone occasionally stumbles on certain words, and the delivery can feel a little even in places where a person would naturally add emphasis. It works best for shorter, single point pieces rather than long or heavily nuanced arguments.

It has also changed what Tim films himself

He still records in person for anything personal, for live events, and for the time where being physically present is the point. The AI helps deliver the steady flow of insight content in between.

The part that surprised us most was the response to the transparency itself

Far from putting people off, being open about how the content is made has become the thing people most want to discuss.

This is what AI adoption looks like in practice

You start with a real bottleneck, you apply the technology where it genuinely helps, you stay honest about its limits, and you keep people in the tasks and areas where only people can do the job.

#AITim FAQs

The questions below are the ones we are asked most often about #AITim. They are intended as a quick reference.

Could we do this in our business?

Yes, the technology is accessible and does not require deep technical capability. The harder questions are the ones around process, where it helps, how content is reviewed, and how you stay transparent with your audience. Those are decisions for leadership, not tools.

What does it take to set up an AI avatar?

A consented recording session with the person being cloned, a platform subscription, and a clear process for scripting, review and labelling. The setup is the easy part, and the discipline around using it well is what matters.

Is it legal to use an AI avatar of someone?

With their informed consent, yes. The person being cloned should control how their likeness is used, and any business doing this should have that agreement in writing. Cloning someone without consent is a very different matter, and we would never advise it.

Will audiences react badly to AI-made content?

In our experience, the opposite, provided you are open about it. Labelling the content clearly has been the single biggest factor in how it is received. What damages trust is being caught passing AI off as human.

Who is responsible for AI-generated content?

A person, always. Everything our AI creates is reviewed by a human before it is published. Responsibility sits with people, not with the technology that helped make the content.

How do you label AI-made content?

Every AI-made post we publish has a #AITim and #MadeWithAI tag at the top of the caption, so you always know what you are watching and how it was made.

The Bigger AI Question

This is a small example of a much larger question we help leaders work through:

Where AI strengthens a business
Where it gets in the way

Knowing the difference is what separates useful adoption from expensive distraction.

If that is a question on your mind, it is one we explore in depth in our AI Workshops.

Explore Our AI Workshops

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