Video Marketing for Business Growth | Drive Engagement and Conversions

Video Marketing for Business

Capturing your audience's attention is not easy and it's getting increasingly difficult to be heard above the digital noise online. Engaging video that uses brand intelligence and informed content is a compelling way to present information to your audience and capture conversions.

Many companies fall into the trap of producing video for video's sake, without considering how it will add value and revenue. We plan strategic video content that aligns with and supports our client's overall digital strategy. Our video content engages with the audience where they inhabit online, captures their interest, inspires them to action and drives online growth.

If you fail to take video seriously, then your business will lose out to competitors that are using video as part of their digital marketing strategy. It’s time to get serious about video marketing and quick. We can help.

Why Is Video Marketing so Important?

The importance of video is related to how users (both B2C and B2B consumers) search for and consume content online now.

Stats suggest that UK adults are spending an ever-increasing and significant amount of time viewing online video on platforms such as YouTube every day. The way that users search and consume video also indicates that they would often prefer to view a video that answers their query than read text content, given the option.

Simply put, users expect video, they like video and they don't want to spend time reading chunks of text, especially in the early stages of the buyer's journey.

While video is especially useful in the e-commerce and B2C sectors, it is becoming more and more prevalent in B2B sectors too, particularly for demos, how-tos, topic discussions and explanations, launches etc. The list goes on! It is simply an excellent vehicle to present key messages in ways that the user can easily digest and understand and doesn't require them to work hard to do it.

Organisations that don't use videos as part of their marketing strategy are not leveraging the value they deliver in terms of engagement and are risking failing to connect with potential customers. Not only that, they are also risking losing market share as competitors engage with the audience using strategic video content that builds brand and buyer confidence.

The Many Benefits of Video Content

A clearly defined, purposeful video can benefit your business in several ways:

Reduce customer support queries: A well-crafted FAQ video series can reduce support queries by answering your audience’s most common questions in a simple, friction-free format.
Position your company as experts: Informative ‘How To’ videos can build authority and position your brand as an industry leader. Hosting them on YouTube or similar platforms can also help drive traffic to your site.
Increase time spent on site: Videos outlining key products or services can boost time on site, enrich user experience, and improve information recall more effectively than written content alone.
Increase conversions and reduce returns: Product videos let visitors see your offering from multiple angles. You can demonstrate use, highlight features, and show how the product fits into real-life scenarios.
Explain services and complex propositions: Video combines visuals, captions, voiceover, and emotional cues like music to simplify and effectively communicate complex ideas to your audience.
Build brand communities and trust: Videos create emotional connections, helping convey your company’s values and passion. They make your brand more relatable and foster loyalty and community over time.
Foster engagement and drive traffic: Videos typically attract more attention on social media than static content. They also boost email click-through rates and improve SEO, supporting your broader digital marketing goals.

The Video Production Process

No matter what type of video you are looking to produce the process we go through is the same. Getting under the skin of the brief is key. We will challenge the brief, ask questions and research the options. Once we understand what the video needs to achieve, we can formulate the creative direction, video style (live footage recording or animation), video length and call to action. You can have much or as little involvement with storyboarding, script production, casting and soundtrack selection as you wish.

Once the video has been animated or shot with the latest technology, we will edit it and send it across for your final approval.

How We Make Your Video Deliver Results

Once you are happy with your video, we will optimise it to ensure that it is found by search engines for relevant keyword searches. Our service doesn’t stop there - we can even upload the video to the most appropriate online location(s).

Our team of talented video creatives and copywriters understand how to build a video strategy that enriches the business offering and delivers results as well as ROI.

We produce video that has purpose and is measurable. This includes informational videos which increase viewers understanding of a relevant topic, product or service, entertainment videos that can be used to build your brand name or educational videos that portray your company as an industry expert.

Engaging explainer videos are more directly related to conversion goals as they impart particular product benefits/USPs or provide answers to your audience questions. When used as part of a video content strategy, they can help move your customer to the next stage of their buying journey. An informational video can provide users with valuable answers, develop their trust, build your database, ultimately resulting in a sale.

Entertainment videos can be instrumental in developing brand awareness, trust and helps build loyalty amongst your customers. If you are looking to increase visibility and drive traffic to your site, viewers engaging with your video on social media can create an appetitive for them to know more about your company and entice them to visit your main company site.

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