Increasing Website Leads for Your B2B Business

The power of knowledge has shifted from the seller to the buyer. Embrace the change and gain competitive advantage over your rivals. Take more than your fair share of leads, and close more sales.

The business-to-business sales process changed fundamentally with the internet and continues to evolve. Buyers now undertake more research, gather more knowledge before contacting potential suppliers and this means their propensity to buy from you has already been shaped by the time they complete a contact form or pick up the phone to you. This is both a threat and an opportunity for your company. If your leads and sales are sliding, your approach is failing. We can help you turn the situation around to gain you more leads and make buyers more likely to buy from you when they do contact you.

Start with Helping, Not Selling

It still amazes us how many B2B companies' websites focus on what they want to say, the features of using them or what their latest gizmo 'thing' can do. What their website should be doing is talking about the challenges that their customer face and helping their customers solve these challenges. Innovation Visual might provide SEO, PPC, CRO or some other acronym, but you are not here to buy that; you are here to solve the problem of not enough leads for your sales people, or the phone not ringing enough with new enquiries. We understand this we can help you solve your problem, and we are going to do it by helping you focusing on solving your customers problems with your digital communications.

Inbound Marketing & More

The principle of inbound marketing is that you create useful content for your potential customers and then they come to your website and you help them some more and they will end up converting and becoming leads. We subscribe to this general principle and provide Inbound marketing, but we know it is has to be wrapped up in specialist knowledge in other areas.

We have the skills across all of the important digital disciplines that allow us to provide you with all the ingredients needed to get results. From driving traffic to the website from organic search or paid advertising, through to content strategy development, execution of the resulting plan and conversion optimisation and building of marketing automation workflows. We have both the skills and the knowledge to transform a B2B website from poor performer to star performer.

New Site Not Required

Most of the time a new website is not the solution to generating more B2B leads and sales. Too many companies fall into the trap of being convinced that it is the 'way it looks' needs to be changed by a creative led marketing agency and end up spending on an expensive website rebuild when actually the performance of the current site can be transformed with the right skills, knowledge and strategy.

We want our clients to spend more on what delivers real, tangible results and we are happy to be measured by our results for our clients. Fill out the form on this page if you want to know more.

If you still need more convincing we are right for you, learn what our current clients say about us.

Do You Want More?

More leads? More sales?

If the answer is yes, then you should complete the form below. This is the starting point for a conversation. A conversation about you, not us, you; your needs, your current situation, your goals, how you can get the results you want.

Let's start this conversation, its the first step in changing your digital marketing performance.

Knowledge Hub

Looking for practical insights to boost your business growth?

Our Knowledge Hub is packed with expert guides, industry analysis and actionable tips to help you navigate the complex world of RevOps and digital transformation. Dive in to learn how to align your systems for maximum impact.

Why Voice AI Is the Competitive Edge Most Businesses Are Missing

Voice Search, AI Conversations & the Future of Customer Experience

Voice AI has evolved from simple search to powerful conversation. Neural Voice founder Jeremy Smith shares what’s happening and what your business must know to stay ahead.

Is Your Site Ready for AI Search? Here’s Why It Matters

AI, Apple & Antitrust: Why Search Will Never Be the Same

AI-led search is changing how your business is found. If your site isn’t optimised for machine understanding, you risk becoming invisible..

AI in Web Development: Finding the Sweet Spot Between Speed and Quality

AI accelerates web development but must be balanced with human expertise to ensure quality and long-term viability.

Are Advertising Platforms & AI Making Your Ads Bland?

Are Advertising Platforms Making Your Ads Bland?

Rising advertising costs + AI automation = bland, identical ads. Learn how revenue leaders are breaking free from platform dependency to drive real results.

What Is HubSpot CRM & Why Should You Choose It for Your Business?

What Is HubSpot & Why Should You Choose It for Your Business' CRM?

HubSpot is a flexible CRM offering powerful tools and impressive value. Find out how HubSpot CRM could help you achieve your business goals.

Understanding Search Intent: SEO is Evolving to Drive Business Results

How Understanding Search Queries Can Elevate Your SEO Strategy

Understanding search queries is vital in shaping SEO strategy, determining intent & using that information to better connect with potential customers.

The Fundamentals of AI with Professor Watson

Explore how AI and ML are changing marketing and RevOps with Tim Butler and Prof. Paul Watson. Practical insights, risks, and strategy tips inside.

AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda

Explore how AI is transforming SEO and content marketing with insights from Surfer’s CMO, Tomasz Niezgoda.

How to Buy Trust with B2B Through Thought Leadership

Learn how thought leadership and authenticity can help B2B brands build trust, engage audiences, and shorten long sales cycles.

Streamlining Sales with AI & Low-Code | Innovation Visual

Streamlining Opportunity Management with AI and Low-Code Integrations: How a Client Saved 93 Hours a Month and Doubled Sales Velocity

See how we helped Hollywood Branded save 93 hours/month and double sales speed using AI, automation, and low-code integrations. Book a call with a digital wizard.

Improving Conversion Rate With HubSpot Chatbot | Case Study

Award Winning Case Study - How Citron Hygiene Leveraged HubSpot Chatbots to Improve Their Website Conversion Rate with Conversational Marketing

Discover how Innovation Visual helped Citron Hygiene to maximise website conversions using HubSpot chatbots.

Optimising PSI’s ABM Programme With Custom Reports | Case Study

Optimising PSI’s Account-Based Marketing Programme with Custom Reporting Solutions in HubSpot

Discover how Innovation Visual helped PSI Exams' Account-Based Marketing (ABM) strategy with custom HubSpot reporting solutions.

Knowledge Hub