Is a Sustainability Strategy Essential for Marketing Today?

Episode Overview

In this compelling episode of our podcast, Innovation Visual's CEO, Tim Butler, sits down with Amelia Fetherstonhaugh, a marketing and brand expert with over a decade of experience across FMCG retail, not-for-profit, and financial services sectors. Together, they explore the essential components of embedding sustainability into your marketing strategy.

Meet Our Guest Expert

Amelia Fetherstonhaugh brings rich insights from her extensive career that began at DDB Group in Melbourne and continued in London, where she worked with major clients including Great Ormond Street Children's Charity, Specsavers, and Procter & Gamble. Driven by her environmental passion, Amelia has transitioned to purpose-driven SMEs specialising in sustainable products - from reusable water bottles to biodegradable cleaning supplies. 

What You'll Learn:

This thought-provoking conversation covers crucial aspects of sustainable marketing, including:

• Practical implementation of sustainable practices in digital marketing

• Steps for businesses to begin their sustainability journey

• How consumer demand is driving the market for sustainable products

• Navigating regulations and avoiding greenwashing pitfalls

• Reducing your digital carbon footprint through sustainable web design

• The future landscape of sustainable marketing

Amelia shares firsthand experiences of how integrating sustainability into business operations not only aligns with growing consumer expectations but also drives impressive eCommerce growth.

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