Knowledge

Our knowledge centre offers in-depth articles, reports, and analysis on the latest trends and best practices in RevOps, technology integration, and digital strategy. Each piece combines our practical expertise with cutting-edge insights, helping you make informed decisions about your technology investments and providing valuable perspective on how to align your systems for maximum business impact.

Google Ads Auction Insights Report: Key Metrics Explained

What Is The Google Ads Auction Insights Report?

Auction insights is a pre-built report in Google Ads that provides information on other advertisers who’re also bidding on the same...

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Twitter Advertising Services | Effective Advertising on Twitter

Twitter Advertising

Why You Should Advertise on Twitter

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LinkedIn Advertising Specialists in Surrey | Innovation Visual

LinkedIn Advertising

The Benefits of LinkedIn Advertising

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Google Ads Agency | Effective Google Advertising in Surrey

Google Ads

Effective Google Advertising Creating and managing Google Ads advertising campaigns effectively takes expert knowledge and experience....

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How To Check If Your Google Ads Are Performing, Or Not...

How To Check If Your Google Ads Are Performing, Or Not...

Google Ads has become an increasingly complex platform over the past few years. If you aren’t an experienced PPC professional, it can...

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Proven Ways to Improve Your PPC Campaign Performance

Optimising PPC and Utilising Best Practice

So, how do you make a PPC account on Google Ads, Bing, Facebook or LinkedIn successful? What is best practice and how do you know if...

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Examining Remarketing & How To Use It Effectively

How to Use Remarketing Effectively

If you’re interested in getting started with or improving your paid advertising, remarketing should be top of your list. Remarketing...

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Building an Effective Google Shopping Campaign

Building an Effective Google Shopping Campaign

When it comes to running effective Google Shopping campaigns, one of the most critical steps is the build itself. A well-thought-out...

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How to Create Successful International Advertising Campaigns In Multiple Languages

Creating a Successful International Advertising Campaign in Multiple Languages

If you are part of an international business that deals with clients and customers across the world, one of your challenges will be...

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Paid Advertising: Everything You Need to Know

Everything You Need to Know about Paid Advertising

Many well-known platforms are monetising the data they collect through paid advertising. From the established Google and Bing, the...

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The True Cost of a Click in Paid Search

How Much Does a Click Cost? (in Paid Search)

Google Ads and Bing are very popular and effective ways to find and engage with potential customers and we frequently get asked by...

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Paid Shopping Campaigns: How To Get Traction

12 Tips on How to Get Traction on Your Shopping Campaigns

Shopping campaigns are notoriously hard to maintain and can be difficult to get a good result from. However, when planned, created and...

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Managing Your Biddable Media Campaigns: 8 Factors to Consider

How Best to Manage Your Biddable Media Campaigns: 8 Factors to Consider

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Knowledge Base

Our knowledge base offers in-depth analysis on the latest RevOps trends and best practices, combining practical expertise with cutting-edge insights to help you align your systems for maximum business impact.

April 2025 HubSpot Product Updates: What’s New and What It Means for Your Business

HubSpot Product April Update

Read more to learn what HubSpot’s April 2025 product updates are and what they mean for your business.

Optimising Your Tech Stack

Managing Your Tech Stack

Discover how to optimise your tech stack and drive business success. Learn about a holistic approach to technology implementation that aligns your people and systems for maximum efficiency and revenue growth.

AI Search Revolution: How It

The New Frontier of Discovery: How AI-Powered Search is Reshaping Consumer Behaviour

Discover how AI-powered search tools like ChatGPT are transforming discovery patterns and learn 5 strategic approaches to maintain visibility in this evolving landscape.

Why Conversion Rate Optimisation Is A Key Metric For Marketers

Why Conversion Rate Optimisation is Your Best Ally

Effective Conversion Rate Optimisation is a critical metric for marketers. Here's why & how to use the right CRO to improve your paid & Organic search ROI.

Google Ads Auction Insights Report: Key Metrics Explained

What Is The Google Ads Auction Insights Report?

Find out how to use your Google Ads Auction Insights Report to improve the performance of your search and shopping campaigns.

Structured Data: Why It

Importance of Structured Data and Schema.org Markup for Your Website

Ever wondered what structured data is and why you need it? Here's everything you need to know about structured data and schema markup and how to use it.

The Fundamentals of AI with Professor Watson

The Fundamentals of AI with Professor Watson

Explore how AI and ML are changing marketing and RevOps with Tim Butler and Prof. Paul Watson. Practical insights, risks, and strategy tips inside.

AI, Content Strategy and SEO: Insights from Surfer

AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda

Explore how AI is transforming SEO and content marketing with insights from Surfer’s CMO, Tomasz Niezgoda.

How to Buy Trust with B2B Through Thought Leadership

How to Buy Trust with B2B Through Thought Leadership

Learn how thought leadership and authenticity can help B2B brands build trust, engage audiences, and shorten long sales cycles.