The best time to get Innovation Visual involved with your project is at the pitch stage. We can help you strengthen your case to be chosen for the work, through data and a more complete offering. If you have won the project, then that’s great. Get in touch as soon as you can so that we can provide the most value. We will help you with the following in the website design and build process:
Keyword research – what terms should your client be targeting.
Information architecture – how should the pages and navigation be structured for the best SEO impact.
Page layout for search – how do the page template designs impact search marketing.
Page coding – is the design implementation through the coding (HTML, CSS & JavaScript) the best possible for search.
Page content optimisation – specific recommendations on the content for the most important pages on the website, from meta information to heading text and cross-linking to image implementation.
Traffic/visibility benchmarking & reporting – capturing traffic patterns, volumes, visibility in search engines, organic click through rates before, during and after a website launch.
Website migration support – ensuring a smooth transition from one website to the next without loosing accumulated domain authority and website health.
Why invest in SEO consultancy as part of the design & build process?
You want to focus on your strengths to deliver the best end result to your client; you don’t want your hard work to be overshadowed by the website dropping out of the Google results and the client seeing a big fall in traffic. For a relatively small incremental cost on the project you can benefit from our expert team working in partnership with you to ensure that your website project is a success in all areas. This means your team can concentrate on the things they are really good at. The outcome you want from the project is a website that improves your clients business, so that they will continue to invest in your services and recommend you to others. We want to help you achieve this.
One call could make a big difference
When 80% of people’s visits to a website start with a search engine, it is important to not be complacent about the huge impact that a new website will have on the rankings. Talk to us today by calling 0333 772 0509 and find out how we can work together to ensure your client’s new website project is the best possible success.
