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Innovation Visual Partner with Aztec Support

Posted by Ellen Ambrose on 31-Aug-2022 17:35:20
Ellen Ambrose
| 2 Minute Read

Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.

About Aztec Support Services

Aztec Support provide fully managed IT support, cyber security, and cloud services for a variety of small to medium businesses in the UK. They pride themselves on their ability to assist with end-to-end expert IT support that allows their clients to focus solely on their business, and not have to worry about their IT systems. With an average 30-minute response time, 99.923% of problems resolved and 12,032 supported mailboxes, they have an envious client satisfaction rate.


What Do They Want to Achieve with Digital Marketing?

Aztec Support’s main goal is to increase their online visibility of IT support in and around Chichester, whilst also increasing traffic to the site to generate more leads, improve the conversion rate and nurture leads into customers.

How will Innovation Visual Help Aztec Support to Achieve Their Goals?

An in-depth onboarding session with Aztec helped us to uncover that there had previously been minimal focus on digital marketing, so this put us in a unique position to start with a blank slate. Positively, all of Aztec’s new business were word of mouth referrals, demonstrating the quality of their services and client satisfaction.

Following the onboarding, we worked to put in place a roadmap to help Aztec to achieve their digital marketing and growth goals. Our tactics are included but not limited to:

  • Improve organic rankings for relevant search terms which will increase traffic.
  • Optimise local listings to improve ranking for local search terms.
  • Create new paid search strategies and campaigns.
  • Create a content strategy that enables us to push valuable online content in front of potential leads at every stage of their journey.
  • Improve UX, engagement and conversion rate via UX testing and implementation.
  • Utilise social channels to amplify content and increase awareness. 
  • Use gated content such as a cyber security risk checklist to generate top of the funnel leads to nurture.

How Will We Measure Success?

Innovation Visual pride ourselves on our data driven strategies and encourage monthly progress reviews against key performance indicators. We will measure success by the number of new prospects and quality leads we generate from digital channels, their onsite conversion rate, and the number of organic sessions against competitors.

Let Us Help You Increase Leads

 We are excited to get cracking on Aztec Support’s digital marketing strategy and look forward to seeing their leads boom in the next few months. If you would like to learn how we can acquire the same results for your business, please get in touch with our digital marketing team today.

Topics: SEO, PPC, Work, News, Social Media, Strategy, Video, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO), Content Strategy & Planning, Lead Generation