Resources

Why Voice AI Is the Competitive Edge Most Businesses Are Missing

Voice Search, AI Conversations & the Future of Customer Experience

Whilst businesses have been busy optimising for traditional search, voice AI has quietly evolved into something far more sophisticated...

Is Your Site Ready for AI Search? Here’s Why It Matters

AI, Apple & Antitrust: Why Search Will Never Be the Same

When Apple Speaks, the Market Listens In May, Google’s stock dropped sharply after a surprising courtroom admission from Apple’s Eddy...

AI in Web Development: Finding the Sweet Spot Between Speed and Quality

Let's be honest: AI has completely changed the game for web development. Whether you're coding yourself or managing a development...

How Google AI Mode Is Changing SEO & Digital Marketing

Google AI Mode: What Marketers Need to Know

Search is changing. Here’s how to stay ahead.

Managing Your Tech Stack

Do you find the sheer number of technology-powered tools available to support your company’s operations overwhelming? While the...

The New Frontier of Discovery: How AI-Powered Search is Reshaping Consumer Behaviour

The New Frontier of Discovery: How AI-Powered Search is Reshaping Consumer Behaviour Imagine this: A marketing manager sits down at...

How DeepSeek is Disrupting the AI Landscape - Innovation Visual

How is DeepSeek Disrupting the AI Landscape?

If you thought the AI news in 2024 was overwhelming, get ready for 2025. The first few months have already outpaced last year, with...

Ranking for E-commerce in 2025: Navigating the Changing SERPs and Beyond

The e-commerce landscape in 2025 is evolving rapidly, with the SERPs (Search Engine Results Pages) becoming steadily more competitive...

The Growing Importance of Video Marketing in 2025

As 2025 takes off, one of the most transformative trends in the digital marketing world is the increasing dominance of video content....

How AI Overviews Are Changing SEO: Optimise for Google’s AI-Driven Search

Navigating AI Overviews in the Evolving Search Landscape

The rapid evolution of artificial intelligence (AI) is reshaping digital marketing, particularly in how businesses approach search...

Trends from Inbound 2024 - The Rise of AI Agents

As we look back at HubSpot’s annual conference, Inbound 2024, it’s clear that the digital marketing landscape is on the verge of a...

A Community-Centric Approach to a Fantastic Integrated Campaign - Case Study

We are proud to announce that we are finalists in not one but two categories this year at the UK Agency Awards: Best Integrated...

Beyond Google in 2024: Adapting Your Digital Strategy for Sustainable Growth

With approximately 8.5 billion searches per day, it’s no secret that Google dominates the search engine space. With such a large...

Mastering the Complexities of B2B and B2C Buying Journeys | Innovation Visual

Mastering the Growing Complexities of Buying Journeys

Our world is getting more complex and this trend is affecting how we do marketing. Channels are multiplying, platforms and trends...

Unlocking the Power of AI in Marketing: Insights from Prof Paul Watson

In the latest episode of Digital Marketing Answered, Tim Butler, CEO of Innovation Visual, sat down with Professor Paul Watson,...

How AI Can Enable Personalisation Through Emotional Understanding

In today’s rapidly evolving digital landscape, personalisation has become a key element of effective marketing strategies. With the...

Essential Tips for Building a Successful Marketing Plan

How to Build a Successful Marketing Plan with Huw Waters

When planning your marketing strategy and activity, it can be challenging to know where to start. In this episode of Digital Marketing...

How to Define Your Ideal Customer Profile & Why it Matters

Defining an Ideal Customer Profile (ICP) for your business now matters more than ever before. With economic unrest and marketing...

Absolute Flooring Accelerate their Digital Leads through PPC Advertising

We are excited to share the incredible results we've achieved for flooring specialist, Absolute Flooring, a family-run flooring...

The Impact of the Google Leak on Your Marketing Strategy: A Guide for Marketing and Revenue Leaders

Recently, a Google leak brought attention to the complexities of search engine optimisation (SEO) and digital marketing strategies....

CR Mortgage Services Partners with Innovation Visual

We are excited to announce that Connely Roberts Mortgage Services (CR Mortgages) have chosen to partner with Innovation Visual to...

Search is No Longer Just Typing into Google

Remember when search results were made of just 10 blue links? How things have evolved since then! Google search has been transformed...

How to Adapt Your Marketing Strategy to the Never Normal

The past few years have been marked by significant societal changes and disruption. In no particular order: COVID-19, the climate...

How to Market Technically Complex Offerings with Jonny Kenyon at AppCheck

In a recent episode of ‘Digital Marketing Answered’, Tim Butler, Innovation Visual’s CEO and Founder, interviewed Jonny Kenyon, Head...

The Ultimate Guide to HubSpot Pricing: What You Need to Know

HubSpot is a powerful software solution that helps to streamline sales, marketing, and customer service departments. However, its cost...

Building Brand Trust and Authenticity in the Digital Age

The world is shifting considerably and consumer behaviours are shifting with it. People are growing more wary of the information...

The Future of Search

Search, or the practice of using online SEP’s (Search Engine Platforms) to search for information, is an everyday part of life, both...

What Is GA4 & How Will It Impact Your Business?

Google recently announced the planned retirement of its Universal Analytics properties within the Google Analytics platform, which are...

Will Apple Shift Consumer Behaviour Again?

On 5th June 2023, Apple announced the release of its Vision Pro device, an augmented reality headset, its first major hardware release...

The Future of AI in Search

Why is AI such a hot topic right now? The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact...

Unveiling Google's Latest 2023 Helpful Content Update: A Game Changer in User Experience

In the ever-evolving landscape of search engine technology, Google has remained at the forefront of innovation, consistently striving...

The 5 Digital Marketing Trends You Need to Know About In 2023

2023 is poised to be a year of digital marketing revolution as businesses continue to traverse a post-pandemic digital landscape....

The Power of Community - Driving Engagement & Conversion

We live in a world that is increasingly physically disconnected and digitally connected. In this environment, an effective community...

GA4 – Why you Need it Now & Summary of Recent Updates

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal...

Trends in Marketing Automation

Drive Results and Efficiency in Your Digital Marketing Scaling marketing efforts while still approaching leads in a personalised way...

Google MUM and What it Means for You

Back in May we reported the announcement of Google MUM and what it might mean for search. MUM began to come into effect in June 2021,...

4 Key Takeaways: From Here to There Conference by Mailchimp

At Innovation Visual, we are passionate about training and are always on the lookout for opportunities to develop our team’s knowledge...

How Many People Are Online? See The World Population Day 2017 Blog

The world’s population is now over 7.5 billion. Just think about that for a second. 7.5 billion. In that second you’ve spent thinking...

How to grow your business in an on-demand world

The way consumers engage with your business is changing. If you want your company to maintain a competitive advantage then it is...

How Can Digital Marketing Help Grow Your Business?

Technology is constantly advancing, and this is changing the way people interact with content and advertising on a day-to-day basis....

How to Setup Custom URLs for Google+ Pages & YouTube Channels

Using custom URLs for your company’s media accounts looks far more professional that a URL ending in random letters and numbers. The...

Testing Google Home for Search Marketing

Discovering Google Home I recently spent a month with the Google Home. Advertised as a “hands free smart speaker”, the Home is...

Mobile - is vital for your website, so deal with it

We got a letter through from Google today congratulating us on being one of the first Google Partners with Mobile specialisation. It...

Google Semantic Search | Focusing On User Intent

When you enter a search query in Google, the search engine uses algorithms to return the most relevant results. In 2015 Google’s...

A clear and bold heading

Voice Search, AI Conversations & the Future of Customer Experience

AI, Apple & Antitrust: Why Search Will Never Be the Same

AI in Web Development: Finding the Sweet Spot Between Speed and Quality

Google AI Mode: What Marketers Need to Know

Managing Your Tech Stack

The New Frontier of Discovery: How AI-Powered Search is Reshaping Consumer Behaviour

How is DeepSeek Disrupting the AI Landscape?

Ranking for E-commerce in 2025: Navigating the Changing SERPs and Beyond

The Growing Importance of Video Marketing in 2025

Navigating AI Overviews in the Evolving Search Landscape

Knowledge Base

Voice Search, AI Conversations & the Future of Customer Experience

AI, Apple & Antitrust: Why Search Will Never Be the Same

AI in Web Development: Finding the Sweet Spot Between Speed and Quality

What Is HubSpot & Why Should You Choose It for Your Business' CRM?

How Understanding Search Queries Can Elevate Your SEO Strategy

Why Conversion Rate Optimisation is Your Best Ally

The Fundamentals of AI with Professor Watson

AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda

How to Buy Trust with B2B Through Thought Leadership