Revenue Operations (RevOps)
A business function that aligns sales, marketing, and customer success teams to drive revenue growth.
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Go-To-Market (GTM) Strategy
A business plan outlining how a company will sell its products/services to customers.
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Revenue Intelligence
The use of AI and analytics to optimise sales and marketing performance. Revenue Intelligence often focuses on predictive analytics and decision-making, which helps teams adjust tactics based on insights from data.
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Revenue Enablement
The process of providing teams with the tools, content, training, and alignment across departments to ensure sales teams are empowered to execute effectively.
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Tech Stack Optimisation
Ensuring all tools used across sales, marketing, and customer success integrate effectively. It's also about selecting, integrating, and managing the best tools for each function, ensuring maximum efficiency across teams.
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Customer Lifetime Value (CLV/LTV)
The total revenue a business expects from a customer over time.
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Lead Scoring
A method to rank prospects based on engagement and likelihood to convert.
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Customer Health Score
A metric that evaluates a customer's engagement and satisfaction level with a product or service.
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Funnel Conversion Rates
The percentage of leads that move through different stages of the sales and marketing funnel.
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Sales Enablement
Providing the sales team with resources they need to close more deals, including tools, content, and training.
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Marketing Automation
Technology that manages marketing processes and campaigns across multiple channels automatically.
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