RevOps Market Research with Human AI

Unlock Actionable Insights with Expert Symanto AI Services

We’ve partnered with Symanto - leaders in Human AI - to bring emotional intelligence into your full revenue cycle, from marketing through sales and into customer service. Their unique approach combines advanced linguistic analysis with psychological modelling to extract deep insights from your existing customer data.

A Powerful Communications Toolset

By identifying the real motivations behind customer decisions, Symanto creates psychographic profiles that go far beyond demographics or job titles. Innovation Visual then puts those insights to work, aligning your marketing, sales, and service efforts around what truly drives conversion, retention, and growth.

This partnership brings together Symanto’s emotional intelligence and our technology implementation and activation, giving you a smarter, more connected way to grow revenue. Symanto’s approach has already helped global brands like Adidas and Apple transform the way they connect with their audiences.

How AI Can Enable Personalisation

Listen to our podcast

In this enlightening episode of our podcast, Innovation Visual's CEO, Tim Butler, meets Yuwon Song, Head of Business Development at Symanto, to explore the fascinating intersection of artificial intelligence and human psychology in market research and how it can help you drive revenue in your business.

Listen to The Episode

Yuwon Song and Tim Butler podcast episode on How AI Can Enable Personalisation in your business

About Symanto

Psychology Ai

Founded in Germany in 2010, Symanto has become a global leader in applying Human AI to decode customer behaviour and transform their approach to revenue generation. Their proprietary models - developed in collaboration with psychologists, linguists, and cultural experts - go beyond surface-level data to reveal what really drives buying decisions.

With a strong focus on ethical data use, Symanto empowers businesses to make smarter, insight-driven decisions that lead to sustainable growth, improved customer experience, and competitive advantage.

The Symanto and Innovation Visual Advantage

The Innovation Visual and Symanto partnership gives you a competitive edge by combining deep psychographic insight with practical technology execution. Here's how:

One Unified Revenue Engine:

Together we break down communication silos between marketing, sales, and customer success to unify your revenue communications.

Unlocked Value in Existing Data:

Discover revenue opportunities hiding in your current systems and engage with people in a way that best prompts them to act positively.

Integrated Systems & Data:

Innovation Visual has the ability to bring cutting edge Symanto technology into your systems in a way that enhances them and allows smooth data flow between all parts of your organisation.

Customer Journeys That Convert:

Create personalised customer journeys based on individual emotional drivers for your different buyers. Personalisation through emotional impact is far more powerful than using demographic assumptions.

Our partnership delivers a communication transformation that enables you to connect and engage with prospects and customers on a deeper level. We utilise technology to reach the right people at exactly the right moment in their journey, with the right message, phrased in the right way; ultimately accelerating revenue growth.

Knowledge Hub

Looking for practical insights to boost your business growth?

Our Knowledge Hub is packed with expert guides, industry analysis and actionable tips to help you navigate the complex world of RevOps and digital transformation. Dive in to learn how to align your systems for maximum impact.