RevOps Market Research with Human AI

A Powerful RevOps Partnership

By identifying the real motivations behind customer decisions, Symanto creates psychographic profiles that go far beyond demographics or job titles. Innovation Visual then puts those insights to work, aligning your marketing, sales, and service efforts around what truly drives conversion, retention, and growth.

This partnership brings together Symanto’s emotional intelligence and our HubSpot-powered RevOps delivery giving you a smarter, more connected way to grow revenue. Symanto’s approach has already helped global brands like Adidas and Apple transform the way they connect with their audiences.

How AI Can Enable Personalisation

Revops Answered

In this enlightening episode of RevOps Answered, Innovation Visual's CEO, Tim Butler, meets Yuwon Song, Sales Director and Head of Business Development at Symanto, to explore the fascinating intersection of artificial intelligence and human psychology in marketing research.

Subscribe to RevOps Answered

Watch Episode

About Symanto

Psychology Ai

Founded in Germany in 2010, Symanto has become a global leader in applying Human AI to decode customer behaviour and transform their approach to revenue generation. Their proprietary models - developed in collaboration with psychologists, linguists, and cultural experts - go beyond surface-level data to reveal what really drives buying decisions.

With a strong focus on ethical data use, Symanto empowers businesses to make smarter, insight-driven decisions that lead to sustainable growth, improved customer experience, and competitive advantage.

The RevOps Advantage

The Innovation Visual and Symanto partnership gives you a competitive edge by combining deep psychographic insight with practical RevOps execution. Here's how:

One Unified Revenue Engine:

We break down silos between marketing, sales, and customer success to create a unified revenue machine.

Unlocked Value in Existing Data:

Discover revenue opportunities hiding in your current systems and data that you never knew existed.

Faster, Smarter Operations:

Streamline your revenue workflows and eliminate bottlenecks that slow down your growth.

Customer Journeys That Convert:

Create personalised customer journeys based on actual emotional drivers, not just demographic assumptions.

Our partnership delivers a RevOps transformation that enables you to connect with prospects and customers on a deeper level. We utilise technology to reach the right people at exactly the right moment in their journey, ultimately accelerating revenue growth.

Knowledge Hub

Looking for practical insights to boost your business growth?

Our Knowledge Hub is packed with expert guides, industry analysis and actionable tips to help you navigate the complex world of RevOps and digital transformation. Dive in to learn how to align your systems for maximum impact.

Managing Your Tech Stack

Discover how to optimise your tech stack and drive business success. Learn about a holistic approach to technology implementation that aligns your people and systems for maximum efficiency and revenue growth.

The New Frontier of Discovery: How AI-Powered Search is Reshaping Consumer Behaviour

Discover how AI-powered search tools like ChatGPT are transforming discovery patterns and learn 5 strategic approaches to maintain visibility in this evolving landscape.

How DeepSeek is Disrupting the AI Landscape - Innovation Visual

How is DeepSeek Disrupting the AI Landscape?

DeepSeek sent shockwaves through the AI industry, inspiring both awe and controversy. Understand how it compares to other models and what to know before using it.

Why Conversion Rate Optimisation Is A Key Metric For Marketers

Why Conversion Rate Optimisation is Your Best Ally

Effective Conversion Rate Optimisation is a critical metric for marketers. Here's why & how to use the right CRO to improve your paid & Organic search ROI.

Google Ads Auction Insights Report: Key Metrics Explained

What Is The Google Ads Auction Insights Report?

Find out how to use your Google Ads Auction Insights Report to improve the performance of your search and shopping campaigns.

Importance of Structured Data and Schema.org Markup for Your Website

Ever wondered what structured data is and why you need it? Here's everything you need to know about structured data and schema markup and how to use it.

AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda

Explore how AI is transforming SEO and content marketing with insights from Surfer’s CMO, Tomasz Niezgoda.

How to Buy Trust with B2B Through Thought Leadership

Learn how thought leadership and authenticity can help B2B brands build trust, engage audiences, and shorten long sales cycles.

Encore: The Power of HubSpot's Content Hub

Learn how HubSpot’s Content Hub boosts efficiency, cuts costs, and powers revenue growth with AI-driven content tools.

Knowledge Hub

Unlock Actionable Insights with Expert Symanto AI Services

A Powerful RevOps Partnership

How AI Can Enable Personalisation

About Symanto

The RevOps Advantage

One Unified Revenue Engine:

Unlocked Value in Existing Data:

Faster, Smarter Operations:

Customer Journeys That Convert:

Let's Talk RevOps

Knowledge Hub

Managing Your Tech Stack

The New Frontier of Discovery: How AI-Powered Search is Reshaping Consumer Behaviour

How is DeepSeek Disrupting the AI Landscape?

Why Conversion Rate Optimisation is Your Best Ally

What Is The Google Ads Auction Insights Report?

Importance of Structured Data and Schema.org Markup for Your Website

AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda

How to Buy Trust with B2B Through Thought Leadership

Encore: The Power of HubSpot's Content Hub