How AI Can Enable Personalisation Through Emotional Understanding

Episode Overview

In this enlightening episode of RevOps Answered, Innovation Visual's CEO, Tim Butler, meets Yuwon Song, Sales Director and Head of Business Development at Symanto, to explore the fascinating intersection of artificial intelligence and human psychology in marketing research.

While AI continues to revolutionise all things digital, there are distinct limitations to what technology can achieve without human intervention. This episode delves into how Symanto humanises AI's understanding and communication capabilities to analyse consumer data with unprecedented depth and nuance.

Meet Our Guest Expert

Yuwon Song brings extensive expertise in artificial intelligence and personalised customer interactions. With a strong background in communication and market insights, she drives innovation at Symanto, developing AI solutions that bridge the gap between technological capabilities and human understanding. Her pioneering work addresses critical challenges in privacy, ethics, and the optimal integration of AI in business operations.

What You'll Learn:

This in-depth conversation explores multiple dimensions of AI-driven marketing research:

• How Symanto's revolutionary technology segments markets based on human behaviour and psychological analysis

• The application of AI for deep psychological insights that enhance marketing strategies

• The critical balance between AI capabilities and necessary human intervention

• Ethical considerations and privacy safeguards in AI research

• Real-world examples of how companies like Adidas leverage psychographic segmentation

• The future landscape of AI and hyper-personalisation in marketing

How We Fit In:

Innovation Visual can help clients utilise this nuanced data to segment their audiences by emotional groups and build targeted, competitor-beating digital marketing campaigns through tailored messaging that will appeal to target audiences on a deeper, more meaningful basis. Speak to one of our experts to find out more.

Find out more about psychographic market segmentation and some of Symanto’s successful campaigns on behalf of big names such as Adidas and Apple.