Automate with Expert Make Automation Software

Many B2B businesses find themselves burdened with best-in-class tools that simply don't speak to each other. Marketing, sales, and success teams each operate in silos, leading to fragmented processes, unreliable reporting, and a lack of visibility across the customer journey.

• Different stakeholders own different tools and processes.
• Disparate budgets block cohesive system development.
• No single source of truth limits effective decision-making.
• Lack of internal resources or expertise stalls progress.
• Without SLAs, processes between teams remain misaligned.

Emotionally, leadership teams feel frustrated by the inability to move swiftly or confidently. Philosophically, businesses know that technology should be empowering growth—not holding them back.

At Innovation Visual, we understand the real-world complexities of mid-market and enterprise operations. We are experts in unifying your tech stack and transforming disparate systems into a seamless growth engine. Our approach integrates Make automation with HubSpot to align your teams and processes, driving measurable results.

To break free from the constraints of siloed systems, businesses must fundamentally shift their approach to technology. This starts with adopting a Revenue Operations (RevOps) mindset, focusing on end-to-end alignment across marketing, sales, and success.

Key changes needed include:

• Centralising Around a CRM: A robust CRM like HubSpot must be the operational core, connecting all business functions.
• Working with Low-Code Integration: Tools like Make automation software allows businesses to integrate systems quickly and cost-effectively. Low-code platforms minimise reliance on development resources, enabling marketing and sales leaders to launch, iterate, and scale integrations with agility.
• Mapping the Entire Tech Stack: Understand every system in play, how they interact, and where gaps exist.
• Breaking Ownership Silos: Move beyond department-specific ownership of tools; establish shared responsibility for data and process health.
• Formalising Cross-Team Agreements: Implement SLAs between teams to define how handoffs happen, ensuring a seamless customer journey.
• Building for Iteration, Not Perfection: Start with core integrations and continuously optimise as business needs evolve.

We act as your expert partner throughout this journey—designing the roadmap, implementing smart integrations, and enabling your teams to extract maximum value from your technology investments.

1. Audit & Strategy:

We analyse your existing systems, processes, and goals to create a clear integration and automation roadmap.

2. Build & Integrate:

Using Make automation software and other tools, we connect your systems, streamline your processes, and establish your new unified tech stack.

3. Optimise & Evolve:

We continuously refine and enhance your automation workflows to support ongoing growth and changing business needs.

The cost of inaction? Disjointed teams, missed opportunities, and frustrated leadership. The reward of acting now? A seamless, connected business that thrives through data-driven decisions and agile automation.

Choose to act, and your business will:

• Eliminate silos and drive true team alignment.
• Build confidence in data and decision-making.
• Increase agility to adapt to new technologies and opportunities.
• Deliver a seamless, exceptional customer journey from marketing to retention.

Feel the transformation: Greater efficiency. Better insights. Stronger growth. A connected business that’s ready for anything.