What Is The Google Ads Auction Insights Report?
Auction insights is a pre-built report in Google Ads that provides information on other advertisers who’re also bidding on the same keywords as you. It is available for both search and shopping campaigns. This report can be viewed at an account, campaign or ad group level. Advertisers are shown only by their “Display URL Domain” i.e.innovationvisual.com
Although Google won’t provide you with specific keywords other advertisers are bidding on, you can roughly work out where they’re prioritising spend if you’ve structured your account correctly. This will allow you to more accurately use the data to highlight where your activities are performing well but also where there may be opportunities for improvement.
Using the Google Ads Auction Insights report can help you compete smarter. If you’d like some help in understanding your Google Ads Auction Insights report then please let us know, we’d be happy to help. You can get in touch with us here.
What Metrics Can You See & What Do They Mean?
There are six key metrics available in the Google Ads Auction Insights Report. They are Impression Share, Overlap Rate, Position Above Rate, Top of Page Rate, Abs. Top of Page Rate and Outranking Share.
It is possible to view a report for one or more keywords, ad groups or campaigns which can be segmented by time and device. This data is only available if your campaigns have achieved the minimum level of activity over the period being analysed.