We are very excited to share the first episode of our new series of Revenue Rewired! Our CEO, Tim Butler and Head of Technology, Chris Watson-James, sit down for an open discussion about one of the biggest issues in B2B right now: making your tech stack actually work for your business.
This episode explores why many businesses are sitting on a goldmine of untapped data, and how siloed teams, poor adoption, and fragmented systems are holding them back. Tim and Chris offer practical insights into how to reconnect your tech stack and build a unified revenue engine that actually delivers.
You’ll also hear real-world examples of how legacy decisions, like who owns what tool, or skipping over data hygiene, can quietly cost businesses hundreds of thousands in missed opportunities.
Discover these key insights from the episode:
Why many businesses are unknowingly sitting on a data goldmine
How to break down silos between marketing, sales, and customer success
Why “just get more leads” isn’t the answer - and what to do instead
The role of AI in cleaning up and enriching your data
How change management and habit formation are critical for tool adoption
Why your tech stack should work together - not just do its individual job
Practical starting points for extracting more value from your existing tools
Find out more about why I should audit my tech stack
Listen to the episode here
If this episode has got you thinking about your own systems and data, we can help. Our experts work with businesses like yours to identify what’s holding them back and help you align people, processes, and technology to transform your growth.
Whether you're considering a platform switch, looking to optimise your current HubSpot implementation, or curious about how AI is transforming content management, our team of RevOps experts can guide you through every step of the process.