HubSpot continues to impress with its relentless stream of product updates, consistently making life easier for businesses across marketing, sales, operations and sales teams. The April 2025 updates are no exception, bringing a host of powerful new features and enhancements designed to help businesses streamline their operations, scale with confidence and create stronger connections with their customers.
Below, we break down the latest HubSpot product updates by hub, what each update means for your business, which tiers they apply to and whether they’re live or in beta.
Marketing Hub Updates
Multi-Account Management
Availability: Enterprise Tier | Live Now
What’s New
Multi-account management allows HubSpot accounts to have unified governance, synced customer data and cross-account asset sharing.
What This Means for You
If your business involves multiple brands or regions, you can now easily define relationships between HubSpot accounts. Multi-account management will allow you to mirror contact data and share assets across HubSpot portals whilst maintaining clear boundaries. Ultimately, this ensures better collaboration without compromising data integrity.
(Image source: HubSpot)
Journey Automation
Availability: Enterprise Tier | Public Beta
What’s New
Journeys allow you to plan, automate and optimise full-funnel customer journeys in a single view, with tools for strategy, analytics, testing and more.
What This Means for You
When building automation or campaigns, marketeers can plan the entire journey in a visual format, helping them to spot drop-off points with analytics and test improvements without disrupting live workflows.
(Image source: HubSpot)
Lists as a Data Source in Custom Report Builder
Availability: Pro & Enterprise Tiers | Live Now
What’s New
Use static and active Lists directly in custom reports.
What This Means for You
You can now build targeted reports using lists to help you compare segments by engagement, growth or conversion metrics. This is great for refining your segmentation strategy and investing more in high-performing audiences.
(Image source: HubSpot)
Content Hub Updates
Brand Identity in AI Content
Availability: Pro & Enterprise Tiers | Live Now
What’s New
AI-generated content can now align with your brand’s tone and style.
What This Means for You
Whether you're creating emails, landing pages, or blogs, AI content in Content Hub can now automatically reflect your unique brand voice. This reduces manual editing and ensures consistency across channels.
Remix Blog Posts Once Published
Availability: Pro & Enterprise Tiers | Public Beta
What’s New
Instantly repurpose published blogs into emails, ads or social content.
What This Means for You
Turn blog content into multi-channel campaigns within minutes. Create a LinkedIn carousel, promotional email, or social snippet straight from a published post - no additional tools required.
Podcast Slide-In CTA Template
Availability: Pro & Enterprise Tiers | Public Beta
What’s New
New slide-in CTA template tailored for podcast listeners.
What This Means for You
When promoting offers during podcast episodes, you can now use a pre-built slide-in template that’s designed to engage your podcast audience. This improves alignment with podcast content whilst increasing conversion potential without additional design work.
Marketing & Content Hub Updates
Embed Meeting Calendars in CTAs
Availability: Starter, Pro & Enterprise Tiers | Live Now
What’s New
Add a meeting calendar directly inside a CTA.
What This Means for You
Contacts can now book time with your team instantly via a HubSpot CTA, helping to improve conversion rates and reduce friction in the buyer’s journey.
(Image source: HubSpot)
Sales Hub Updates
Enhanced Deals Sidebar
Availability: Pro & Enterprise Tiers | Public Beta
What’s New
A customisable two-column sidebar for deal records.
What This Means for You
Sales reps can see all critical deal info (e.g. next steps, risks and contact details) without endless scrolling or tab-switching. This helps them speed up prep time and ultimately, close deals faster.
(Source: HubSpot)
Deal Risks & Guided Actions in Deals Table
Availability: Pro & Enterprise Tiers | Live Now
What’s New
Visual alerts and recommendations have been added to the deals table view.
What This Means for You
Sales reps will be able to quickly spot red flags or recommended next steps when navigating your pipeline. This helps Sales reps to stay proactive and make smarter decisions to move deals forward more efficiently.
(Image source: HubSpot)
Service Hub Updates
Trigger Feedback by Ticket Stage
Availability: Pro & Enterprise Tiers | Live Now
What’s New
Control when surveys are sent based on the ticket’s stage.
What This Means for You
Customer service teams are now able to automate asking for feedback once an issue is truly resolved, helping improve the relevance and accuracy of your customer feedback loop, as well as keeping customers happy.
(Image source: HubSpot)
Customer Agent Actions in Business Systems
Availability: Pro & Enterprise Tiers | Public Beta
What’s New
Customer Agent in Service Hub can now trigger API-based actions during chats.
What This Means for You
Customer Agent can now reset passwords, check billing info or fetch customer data on the fly. This helps to reduce support volume and empowers users to resolve queries through smarter self-service.
(Image source: HubSpot)
Breeze AI Updates
Research Intent
Availability: All Tiers | Live Now
What’s New
Identify high-fit companies researching topics relevant to your business before they even visit your site.
What This Means for You
Proactively target accounts showing buyer intent – a game-changer for early-stage engagement, especially in account-based strategies.
Smart Properties
Availability: All Tiers | Public Beta
What’s New
Breeze AI can auto-suggest custom properties based on your existing data patterns.
What This Means for You
When building forms or custom objects, smart properties via Breeze AI will recommend fields you’re likely to need, helping save you setup time and ensuring consistency across HubSpot.
(Image source: HubSpot)
Ready to Make the Most of April 2025’s HubSpot Updates?
HubSpot’s updates this month are all about greater automation, smarter data use and faster user experiences across departments. Whether you're managing multiple accounts, improving sales outcomes, or streamlining service operations, these new tools can help your teams do more with less effort.
But implementing them effectively? That’s where expert guidance can make all the difference. At Innovation Visual, we’re a Platinum HubSpot RevOps partner agency, transforming businesses like yours to get the most out of HubSpot - whether that means configuring new features, training teams or optimising your CRM strategy.
