Increase Website Visibility & E-commerce Sales

To successfully optimise your e-commerce site, it is important to carry out in-depth keyword research to identify ranking opportunities and guide product names. Our team will help you to identify keyword ranking opportunities and create the necessary content to optimise your product pages for these terms, helping to improve your search ranking and increase traffic to your website.

When it comes to improving click-through rate (CTR), writing custom metadata is very important. We understand that doing this can be time-consuming and it isn’t always easy to know which keywords to use. Our team have vast experience in writing metadata for a number of e-commerce businesses and is also able to implement Schema mark-up on your product pages.

Schema markup is important because it provides the searcher with more information about the product in the SERPs and can increase CTR by up to 30%. This brings more traffic to your website, which should result in more sales. Google also uses this information to better understand your content and the better Google understands your content, the more likely it is to rank highly in the search results.

Our team are able to advise on content and highlight any duplicate content issues you may currently have. One of the most common issues on e-commerce websites is having different web pages about the same product, using the same page content, where the only difference between them is the colour or size. This counts as duplicate content and duplicate content will be penalised by Google, making it damaging for your website. We will be able to advise you on the best course of action to avoid any duplicate content issues.