Digital PR Services: Enhance Your Brand Awareness

What is Digital PR?

Digital PR is a modern approach to public relations that leverages online channels to enhance a brand’s visibility, authority, and engagement. Unlike traditional PR, which focuses on print media, radio, and television, digital PR targets digital platforms such as websites, social media, and online publications.

By creating and distributing compelling content, digital PR aims to secure high-quality backlinks, earn media coverage, and build relationships with influencers and journalists. This not only improves search engine rankings but also drives organic traffic and increases brand awareness. In essence, digital PR is about creating a strong online presence that resonates with your target audience and supports your overall business goals.

The Pain Point: Struggling with Zero-Click Searches?

You’ve invested significantly in your website, yet traffic continues to decline. The culprit? Zero-click searches—where users get their answers directly from search results without ever reaching your site. With approximately 60% of Google searches now ending without a click, this phenomenon is eroding organic traffic for businesses across industries.

The challenge has intensified with the rise of AI and Large Language Models (LLMs). These technologies power search engines to extract and display information directly from websites, satisfying user queries instantly but bypassing your carefully crafted landing pages entirely. This can drive traffic away from your site, making it crucial to adapt your strategies.

This creates a painful paradox: your content is valuable enough for Google to feature, yet you receive none of the traffic benefits. Meanwhile, competitors who secure strategic placements in featured snippets, knowledge panels, and news carousels capture the visibility and authority you’re missing. Incorporating digital PR activity can help mitigate these challenges by amplifying your brand messaging and enhancing reach through social media and influencer marketing campaigns, while also earning valuable backlinks through newsworthy content in relevant publications.

How Our Digital PR Services Can Help

We understand the challenges of declining organic visibility and offer RevOps-driven digital PR services that deliver results through a well-crafted digital PR strategy.

Securing backlinks from major publications is a key element of our approach, significantly boosting your business's visibility on Google and enhancing its credibility and trustworthiness.

Our digital PR process aligns campaigns with business objectives, ensuring effective execution for maximum impact.

Enhanced Brand Authority

We don’t just secure media mentions; our digital PR work positions your brand as an authority in your field. By leveraging data research, we ensure our campaigns are effective and resonate with media outlets. Through strategic content placement and expert contributions, we create multiple touchpoints that build your authority before prospects even visit your website.

SEO Synergy

Our digital PR strategies complement your technical SEO efforts by incorporating effective SEO strategies to produce campaigns tailored to your business needs. We secure valuable off-site signals like:

High-quality backlinks from authoritative domains
Brand mentions and citations across trusted publications
Social engagement from amplified content

This approach leads to increased brand awareness by ensuring your ideas align with your business values and target audience, maximising visibility and recognition.

Improved Organic Visibility

SEO specialists play a crucial role in enhancing your brand's visibility through strategic digital PR campaigns. Leveraging social media platforms, we ensure your brand secures increased coverage and visibility in the competitive digital landscape.

Strategic placements across digital channels through a well-planned digital PR campaign ensure your brand remains visible, regardless of shifting search behaviours. From featured snippets to influencer partnerships, we create pathways for users to engage with your brand.

Types of Digital PR Services

Digital PR encompasses a variety of services designed to boost your brand’s online presence. Here are some of the key types of digital PR services we offer.

Creative Campaigns & Consumer PR

Creative campaigns and consumer PR are all about capturing the attention of your target market through innovative and engaging content. These campaigns often involve unique storytelling, eye-catching visuals, and interactive elements that encourage audience participation. By producing campaigns that resonate with your audience, we help you build a strong emotional connection with your customers, driving both engagement and loyalty.

Whether it’s a viral social media campaign or a compelling content marketing strategy, our creative approach ensures your brand stands out in a crowded digital landscape.

Reactive PR & Newsjacking

Reactive PR and newsjacking involve quickly responding to current events and trending topics to gain media coverage and online visibility. By staying attuned to the news cycle, our digital PR specialists can identify opportunities to insert your brand into relevant conversations.

This approach not only positions your brand as timely and relevant but also helps you capitalize on the increased search visibility that comes with trending topics. Whether it’s a breaking news story or a viral trend, our reactive PR strategies ensure your brand remains at the forefront of public attention.

Press Office Function

Our press office function is dedicated to managing your brand’s media relations and securing consistent press coverage. Acting as your brand’s spokesperson, our digital PR team builds and maintains relationships with key media contacts, ensuring your brand is featured in top-tier publications and relevant industry outlets. This not only enhances your brand’s credibility but also drives organic growth through earned media coverage.

By offering a comprehensive range of digital PR services, we ensure your brand achieves maximum online visibility and engagement, driving measurable results that align with your business objectives.

How It Works in Search

Award-winning digital PR influences how search engines perceive and rank your brand. Executing multiple digital PR campaigns maximises the chances of earning links over the long term.

Impact on Search Rankings

Search algorithms increasingly prioritise E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals when determining rankings. Our digital PR initiatives generate precisely these signals through quality links from reputable sources. These quality links not only enhance your site's credibility but also improve keyword rankings, driving relevant traffic and boosting online visibility.

Expert by-lined articles demonstrating your team’s expertise
Data-driven studies that establish thought leadership
Relevant industry awards and recognition
Third-party validation from respected publications.

Zero-Click Search Mitigation

Rather than fighting zero-click searches, we help you leverage them through authoritative links. Our experience in managing successful campaigns ensures that your brand gains maximum visibility and credibility.

Strategic optimisation for featured snippets that prominently display your brand
Creation of newsworthy content that appears in Google News and Top Stories
Development of visual assets that appear in image packs and video carousels
Placement in industry roundups and “best of” lists that appear at the top of search results

Even without direct clicks, users are exposed to your brand in authoritative positions.

The RevOps Advantage: Connecting the Dots

Our digital PR integrates seamlessly with your broader RevOps framework, aligning with your marketing, sales, customer success, and product teams:

Marketing: Valuable content and backlinks that boost domain authority.
Sales: Credibility-building assets to share with prospects.
Customer Success: Published case studies to reinforce value.
Product: Insights from media coverage and public response.

This holistic approach ensures every digital PR effort supports commercial outcomes, not just coverage.

Your Path to Digital PR Success

Discovery: We assess your current online footprint, competitor landscape, and opportunities.
Strategy: We co-develop a tailored PR plan, using trending topics, newsjacking, and reactive media to drive traction.
Execution: Our team delivers the strategy—securing coverage, tracking performance, and iterating based on results.

We run multiple campaigns in parallel to accelerate learning and maximise relevant placements.