Functional Overlaps

One Task. Multiple Systems. Hidden Costs.

When multiple systems can perform the same function, you don’t just waste money — you create friction, confusion, and lost opportunity.

Functional overlaps are one of the most common — and costly — problems inside modern tech stacks.
Yet most businesses don't even realise they're happening.

At Innovation Visual, we help organisations uncover, rationalise, and eliminate these overlaps — streamlining systems, saving costs, and boosting team productivity.

Book a Call With an Expert

The Problem: Redundant Systems, Redundant Work

Without clear visibility:

Different teams — or even individuals — use different systems for the same tasks.
Data becomes fragmented across platforms.
Processes become inconsistent and harder to manage or scale.
Licence costs climb quietly without delivering proportional value.
Vendor incentives mean no one tells you where overlap — and waste — exists.

When your systems overlap, your business underperforms.

The Vision: One Process. One Platform. Clear Results.

Imagine a business where:

Every critical function—CRM, marketing automation, reporting, task management—is streamlined through the best platform(s) for the job.
Teams work consistently across shared systems, reducing confusion and duplication.
Reporting becomes cleaner and faster because data isn’t spread across tools.
Technology spend goes down—while system adoption, operational speed, and revenue impact go up.

Less tech noise. More clarity, action, and growth.

Why Functional Overlaps Are So Hard to See

Functional overlaps persist because:

Systems were added over time, solving immediate problems without a strategic view of the whole revenue process.
Software vendors aren’t incentivised to highlight when their products overlap with others already in your stack.
Features have expanded over time—meaning what was once a “gap” now exists in multiple tools you’re still paying for.
Without a full revenue systems view, it’s impossible to see how overlaps undermine operational flow.

You can’t fix overlaps until you can see them—and most internal teams are too close to the systems to spot them clearly.

How Innovation Visual Fixes Functional Overlaps

At Innovation Visual, we:

Audit your full tech stack and revenue process flow—not just the systems individually, but how they work (or don’t) together.
Identify redundant capabilities and system conflicts that create cost waste and operational drag.
Design streamlined, unified technology architectures that reduce overlaps and empower team performance.
Remain vendor-agnostic—always optimising for your total business success, not any one tool's usage.

We don’t just consolidate.
We architect smarter systems that drive clearer, faster, more profitable outcomes.

Stop Paying Twice. Start Working Smarter.

Every day you tolerate functional overlaps, you waste budget, create confusion, and slow your revenue teams down.

By working with Innovation Visual, you gain:

Clear visibility into hidden overlaps and cost drains
Smarter system consolidation and adoption
Reduced tech stack costs and operational complexity
Better alignment between technology and revenue generation

Optimise your stack. Free your people. Fuel your growth.

Knowledge Hub

Looking for practical insights to boost your business growth?

Our Knowledge Hub is packed with expert guides, industry analysis and actionable tips to help you navigate the complex world of RevOps and digital transformation. Dive in to learn how to align your systems for maximum impact.

What’s the Difference Between HubSpot’s AI Agents and AI Assistants?

Discover the difference between HubSpot’s AI Assistants and AI Agents - copilots versus autonomous operators. Learn how Innovation Visual helps you design and optimise them for maximum impact.

HubSpot’s AI-Powered Emails: Is It Time to Say Goodbye to Manual Personalisation?

HubSpot’s AI Emails: The Future of Personalised Email Marketing

Discover HubSpot’s new AI-powered email features. Learn how AI is changing personalisation, improving efficiency, and transforming marketing performance. See how Innovation Visual can help you adopt these tools for business growth.

Customer Retention: The Essential Growth Strategy for 2025

Customer Retention: The New Growth Engine for 2025

Discover why customer retention is the key to sustainable growth in 2025 and how AI-driven strategies can transform your business performance.

HubSpot Smart CRM – Should You Use HubSpot As Your Core CRM?

Is HubSpot Smart CRM the Right Standalone Solution for Your Business?

Discover HubSpot’s Smart CRM, now available as a standalone product. Learn how it compares to traditional CRMs and why it could transform your business.

HubSpot’s Marketing Studio: A Transformation in Your Campaign Workflow

Discover HubSpot’s new Marketing Studio - an intuitive, collaborative campaign management tool. Learn how Innovation Visual helps businesses unlock its full potential.

HubSpot Data Hub: More Than Just a New Name for Operations Hub

HubSpot Operations Hub is now Data Hub. But it’s more than just a name change. Discover fantastic new features like AI-powered Data Studio, centralised data benefits, and pricing insights.

Maximising Your Tech Stack: Insights from Revenue Rewired

Extracting Value from Your Existing Tech

Unlock the hidden potential of your tech stack with insights on breaking down silos, enhancing data, and practical steps for better tool integration.

The Fundamentals of AI with Professor Watson

Explore how AI and ML are changing marketing and RevOps with Tim Butler and Prof. Paul Watson. Practical insights, risks, and strategy tips inside.

AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda

Explore how AI is transforming SEO and content marketing with insights from Surfer’s CMO, Tomasz Niezgoda.

Streamlining Sales with AI & Low-Code | Innovation Visual

Streamlining Opportunity Management with AI and Low-Code Integrations: How a Client Saved 93 Hours a Month and Doubled Sales Velocity

See how we helped Hollywood Branded save 93 hours/month and double sales speed using AI, automation, and low-code integrations. Book a call with a digital wizard.

Improving Conversion Rate With HubSpot Chatbot | Case Study

Award Winning Case Study - How Citron Hygiene Leveraged HubSpot Chatbots to Improve Their Website Conversion Rate with Conversational Marketing

Discover how Innovation Visual helped Citron Hygiene to maximise website conversions using HubSpot chatbots.

Optimising PSI’s ABM Programme With Custom Reports | Case Study

Optimising PSI’s Account-Based Marketing Programme with Custom Reporting Solutions in HubSpot

Discover how Innovation Visual helped PSI Exams' Account-Based Marketing (ABM) strategy with custom HubSpot reporting solutions.

Knowledge Hub