One of our common website analytics tasks is to set up management dashboards for clients. We first understand what you and your management need to know from your website data that drives your business? Is it your numbers of visitors from certain sources or certain regions? Is it the total number of enquiries or just specific enquiries that really drive your business? Do you need to see your paid search spend and the sales it has generated by campaign?
We have to start by understanding your business and your management team needs. From this we can create data dashboard elements that allow you and your team to cut through data and get straight to the knowledge. No time to log into your Analytics account and view the data? No problem. We set up dashboards to be emailed directly to the management team members as PDFs at a frequency that is appropriate to the knowledge, whether daily, weekly or monthly. Our Analytics dashboard set-up really does eliminate any of the effort in giving decision makers the access to the right knowledge.
If you are buying a company, you would get an accountant to examine the finances. But, what if the company you are buying has a heavy reliance on its website(s) for success? Do you know your hits from your unique visitors? You need to undertake due diligence on their website data to make sure the picture is as rosy as they say. We provide this service to a range of clients, but due to the nature of the work, confidentiality is paramount. What we can say is that our deep analysis of website analytics data can tell you the reality of a website’s performance.
It is important to understand where a website is getting its traffic from and how this is evolving. For example, has Google recently seen a tail off in the site’s rankings and therefore traffic from important search terms? Is the site owner ‘paying’ for traffic, though paid search putting it at risk of bid inflation? Is the site really that good at converting visitors to buyers, or is the data distorted by repeat customers and the marketing investment required to scale the website sales is far higher than stated?
We ask these kinds of questions of a website’s data so that with can give you a deep level of understanding of the website’s performance and what are the current trends and patterns that can be extrapolated when business planning.
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