Google AdWords is now Google Ads: What does it mean?

Today it was announced that Google AdWords, the backbone of most people’s paid search programmes, is being renamed/rebranded to Google Ads. It’s a nice logo redesign and is certainly more modern, but more importantly, does this have any inherent importance to you as an advertiser? We think it does. Google Ads: Change of Name & […]

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Going Beyond Just Keyword Research – Truly Understand Your Audience

On Friday 15th September, I went down to Brighton SEO with the Innovation Visual team. I spent the day listening to experts talk about various subjects from paid search to business strategy, and of course SEO. I came back full of ideas and marketing inspiration. One session that I found really interesting was about advanced […]

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structured data markup concept is similar to jenga construction

Structured Data – why it is important and why you should have it live on your website

Structured data markup is a technical solution based on XML, JSON-LD and/or other digital coding formats used on the web today. It helps search engines and other digital tools understand better what a specific element of a web document is about, classify the page content and provide additional information about the document itself.  There are many standards and vocabularies which could be classified as structured data, but the most popular and most crucial for search […]

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