Category: Organic Search, Website Development
Vision Scaffolding are a fast growing, dynamic scaffolding company based in Southampton, Hampshire. They came to Innovation Visual as they understood the importance of using digital marketing for growing their business. After listening carefully to their business requirements and their specific market positioning we commenced work on a new website built on the WordPress platform. This platform providesVision Scaffolding with the ability to easily edit their own website and is technically, a highly competent content management system for running a website of the scale they need.
Building Around Organic Search Optimisation
It was clear thatVision Scaffolding did not want to be spending large amounts of money on paid search advertising to grow their business; they wanted to appear in the organic search results. Therefore the website pages and structure was highly optimised in line with the keyword research that we undertook for them as part of the project.
By identifying those terms that were going to be the most profitable and effective for Vision Scaffolding we were able to build the website and its content in such a way that it would be naturally optimised for search terms that would pay.