Vision Scaffolding work for Orchard Homes
Vision Scaffolding Website Displayed On An iMac
Digital marketing project case study: Vision Scaffolding
SEO activity for scaffolding company - Innovation Visual portfolio
Innovation Visual marketing project for Vision Scaffolding

Vision Scaffolding

Audience: B2B
Category: Organic Search, Website Development

Vision Scaffolding are a fast growing, dynamic scaffolding company based in Southampton, Hampshire. They came to Innovation Visual as they understood the importance of using digital marketing for growing their business. After listening carefully to their business requirements and their specific market positioning we commenced work on a new website built on the WordPress platform. This platform providesVision Scaffolding with the ability to easily edit their own website and is technically, a highly competent content management system for running a website of the scale they need.


Building Around Organic Search Optimisation

It was clear thatVision Scaffolding did not want to be spending large amounts of money on paid search advertising to grow their business; they wanted to appear in the organic search results. Therefore the website pages and structure was highly optimised in line with the keyword research that we undertook for them as part of the project.

By identifying those terms that were going to be the most profitable and effective for Vision Scaffolding we were able to build the website and its content in such a way that it would be naturally optimised for search terms that would pay.

  • Website development
  • Organic search optimisation
  • Website maintenance & care
  • Social media assistance

Project Areas

Website development 100%
Organic search optimisation 100%
Website maintenance & care 100%
Social Media Assistance 100%

The Results

Although new websites on newly registered domains take a bit of time to build organic search presence, the Vision Scaffolding website quickly began climbing the rankings. Now from nowhere the website has a range of first page rankings including number one positions and an organic search presence that has now seen customers find them as far a field as the USA! The strength of their search position however has been to dominate the localised searches for their services and in this way increase the number of new business enquiries that they receive each month.

As Vision Scaffolding’s business continues to expand, including the move to new larger premises, they can rely, without worry, on their website as we also provide all of the on-going management of software updates and full back ups to multiple data locations. This allows Vision Scaffolding to focus on what they do best and simply look forward to further enquiries coming in via their website.

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