Nature in Balance is owned and operated by Justin Peters. Justin has been involved with animals and the countryside his entire life and over seven years his business ‘Nature in Balance’ has independently provided a professional and local pest control service tailored to the requirements of discerning homes and people in Surrey, Hampshire and West Sussex. The project brief was to provide a complete upgrade regarding the design of a new logo and re-branding to be used on the new web design. The focus was to make it clear of the knowledge within the business and make it a good customer experience through ease of finding the site and for booking and using the pest control services.
Website Design & Development
Google Business Places
Localised Organic Search Optimisation
Online Effectiveness Consultation
Brand & Logo Design
Web Design & Development
Local Paid Search Advertising
Our work with clients always starts with research and understanding and this project was no different. We undertook a review of the applicable target keywords and the related geography of the targeting. For a small geographically focused business it is important to get the right locations within the search strings, and understand at what geographical level people search for their services. For example country, county, city, town, village?
The website information architecture was built around the knowledge gained from the keyword research fused with the business services and offering. This ensured that the website was optimised for search at a structural level. Ease of use, including at the mobile device level was very important. The site also needed to accommodate growth in content over time.
The new brand design is much fresher and modern that the previous branding. It was important that the natural, balanced approach to what the business does is communicated by the revised brand. The net logo design was chosen for this reason. The understanding of the needs of the brand ensured that the design of the website interface was coherent and appealing to the target audience.
The new website has already been very well received and achieved its goals of better visibility in local search and better visitor engagement. The result for the business is increased awareness and leads in the target local market.
“I approached Innovation Visual having maintained my own website for some years. I realised that I was falling behind the technology and the page looked old and tired. With huge relief, I handed over everything to their expertise. I’m thrilled with the results and the site performance but even happier that the project is now in expert hands and is delivering results for the business.” Justin Peters, Owner, Nature in Balance Pest Control.