Knowledge

Autumn 2025 Update to HubSpot’s Breeze Credits

Written by Team | Sep 3, 2025 5:15:00 PM

We're excited to share that the way HubSpot’s Breeze Credits operate is undergoing a major change this Autumn. Breeze Credits, once a behind-the-scenes feature, are becoming a universal currency across the platform; powering AI Assistants, customer-facing Agents, workflows, and integrations. These changes mark an important shift in how businesses will plan and optimise their HubSpot usage in 2025 and beyond.

What’s Changing with Breeze Credits in Autumn 2025?

The most significant update is that data enrichment is now free. Previously, enriching records consumed credits, but HubSpot has removed this cost. Innovation Visual sees this as a strategic decision; free enrichment encourages cleaner, more accurate CRM data, which is essential for the effective use of HubSpot’s increasingly sophisticated AI tools.

At the same time, Breeze Credits will now cover a wider range of platform actions:

  • AI Assistants and Customer Agents – for example, one customer Agent interaction may consume 100 credits.
  • Workflow Triggers – certain Breeze-powered workflow actions will consume 10 credits each.
  • Buyer Intent Signals – tapping into buyer intent data will use Breeze Credits.
  • Form Shortening – using Breeze to simplify forms dynamically consumes credits.
  • Data Hub Integrations – connecting to external systems like Google Sheets will use credits in some cases, though not all integrations will incur costs.

 

Why These Changes Matter

By removing charges for data enrichment, HubSpot is signalling the importance of data quality. Clean, accurate data underpins every AI-powered feature, from predictive lead scoring to intelligent customer engagement. Charging for enrichment created a barrier to maintaining data hygiene; removing that barrier encourages businesses to keep their HubSpot portals in top condition.

At the same time, HubSpot is placing a clear value on its new generation of AI Assistants, Customer Agents, and workflow automation. These features are powerful, but they also need to be deployed with care to avoid unnecessary consumption of credits.

Innovation Visual’s Recommendations

To get the most out of HubSpot’s Breeze Credit system, we recommend:

  • Prioritise data hygiene – take advantage of free enrichment to ensure clean, consistent CRM records.
  • Forecast credit usage – model how many credits your organisation will need based on expected use of Agents, workflows, and integrations.
  • Deploy AI tools strategically – use Customer Agents and workflow automation where they deliver maximum ROI, avoiding unnecessary consumption.
  • Monitor buyer intent and form usage – track the value these features add versus the credits they consume.

For organisations looking to optimise their HubSpot investment, these changes present an opportunity to align AI-powered features with business strategy more closely than ever before.

Next Steps

HubSpot’s Autumn 2025 update makes Breeze Credits central to how businesses engage with AI across the platform. Clean data, careful planning, and strategic use of credits will separate those who thrive from those who overspend. If you’d like expert guidance on navigating these changes, explore our HubSpot Services or speak to our team about preparing your business for the AI-driven future of HubSpot.

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