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The secret to successful Facebook advertising

26-Nov-2018 10:15:00

Facebook is no longer just an incredibly useful and powerful tool for your social life. In fact, Facebook may have just created the single, most greatest marketing tool your business has available to them.

Facebook advertising is giving businesses the opportunity to extend their reach and capitalise on their “perfect” client or customer by allowing businesses to laser focus in on target demographics.

Here are some of the secrets to a successful Facebook Advertising campaign. 

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Topics: Technology, PPC, Social Media

Innovation Visual Recognised as a UK Best Practice Leader in this year's Parliamentary Review

02-Oct-2018 14:35:00

The Parliamentary Review is an annual publication from the Houses of Parliament that highlights those organisations and businesses that are leading the way in the UK in terms of innovation and setting standards of best practice in their own industries. From education to technology, the publication is seen as the de-facto guide to those businesses that are leading the UK economy and public sector.

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Topics: Events, News, Awards

The Importance of Understanding a User’s Intent For Better SEO

11-Sep-2018 10:19:00

Identifying the intentions behind a user’s search intent can be incredibly difficult. However, deciphering it can have a huge impact on your SEO and even increase the quality of your keyword research.

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Topics: SEO

Innovation Visual help DSWF to fight pangolin poachers!

27-Jul-2018 16:20:21

Innovation Visual have been long-term supporters of David Shepherd Wildlife Foundation (DSWF) through the 1% For The Planet scheme. This week Tim and Jo met with Karen Botha, CEO of DSWF, to present her with the Innovation Visual team’s generous donation of £1100 to support the continuation of the foundations work protecting pangolins in Zambia and Uganda.

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Topics: News

Supporting David Shepherd Wildlife Foundation with Digital Marketing Services

17-Jul-2018 14:30:00

Innovation Visual are committed to supporting charities through the 1% for the Planet scheme. One of the charities which the team are passionate about supporting is David Shepherd Wildlife Foundation.

Who Are DSWF?

David Shepherd Wildlife Foundation are a conservational charity that focuses their efforts on conserving the lives and habitats of mammals across Asia and Africa.

The foundation has been working to conserve wildlife for over 30 years and has to date been able to invest over £9 million into projects to help save and protect endangered wildlife. Work undertaken by DSWF ensures that education, anti-poaching patrols and conservational projects are all in place in order to protect critically endangered mammals such as painted dogs, pangolins and tigers.

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Topics: SEO, PPC, Work

Why Image Alt Text is Important for SEO

16-Mar-2018 17:18:43

Uploading images without taking the importance of Alt text into consideration can have a negative impact on your websites SEO. Search engines, such as Google and Bing, crawl web pages and are unable to understand image files unless an alt tag has been set.

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Topics: SEO