News, Articles & Knowledge

Alex

Recent Posts

Advertising on Waze

28-Feb-2019 17:04:42

Waze is a navigation app used by millions of drivers around the world. Waze was founded in 2008 by Ehud Shabtai who was tired of sitting in Tel Aviv traffic, so set about creating navigation system that was smarter and more adaptable with routes planned using real time traffic conditions. This led to the development of the Waze app, which Google bought for $966 million in 2013.

Read More

Topics: PPC

Ecosia – search the web and plant trees

27-Feb-2019 16:00:46

Google is the dominant search engine in the UK with a market share of 85%. This means that it can sometimes be easy to forget that there are other search engines out there such as Bing, Yahoo!, MSN, Duck Duck Go and Ecosia to name a few.

Read More

Topics: SEO

HubSpot integrates LinkedIn Ads

25-Feb-2019 08:13:10

HubSpot recently announced a new feature which will allow users to track and optimise their LinkedIn Ads from within the HubSpot platform. This new feature will be available in the Professional and Enterprise tiers of the Marketing Hub as part of the HubSpot Ads tool.

Read More

Topics: Technology, PPC, News

Google Maps Introduces Global Localization

18-Feb-2019 14:56:42

Google Maps is without question the most popular navigation app, with globally 67% of people using Google Maps, compared to 12% using Waze and 11% using Apple Maps. Because of this, Google is constantly looking for ways to further improve its navigation app for users to stay ahead of its competitors. That’s why they’ve taken steps to address a common issue with navigating around cities.

Read More

Topics: SEO, News

Blockchain and its impact on digital marketing

30-Jan-2019 17:24:40

‘Blockchain’ is a term that you have probably started to hear a lot more recently, especially with the emergence of Bitcoin and the attention this has got in the media. Predictions are that blockchain is going to have an impact on digital marketing, and therefore as digital marketers it’s something that we need to be aware of.

Read More

Digital Marketing – What to look out for in 2019?

28-Jan-2019 17:41:07

The digital marketing landscape is constantly changing and it’s important to keep up to date with the latest digital marketing trends to ensure your business stays ahead of its competitors. In this article we’ll be taking a look at the digital marketing trends that you need to be aware of in 2019, which should help you to plan your marketing strategy to bring about success for your business online.

Read More

Topics: SEO, PPC, Content