Innovation Visual Serves Up Digital Marketing For Breakfast

Tim Butler, Managing Director of Innovation Visual, was on hand this morning to help relaunch Haslemere & District Chamber of Trade & Commerce’s Breakfast Club with a presentation on “6 Ways to Make Your Website Perform Better”. Whilst attendees enjoyed a full English breakfast, Tim ran through some key points that all businesses can take […]

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What Makes a Good Landing Page?

Google AdWords is an incredibly powerful way of advertising your business and capturing sales. Setting up a successful AdWords campaign isn’t always easy and there are a number of factors to consider. One of those factors is creating a good landing page. Creating ads takes time. You have to make sure the headlines are using […]

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Google Semantic Search | Focusing On User Intent

When you enter a search query in Google, the search engine uses algorithms to return the most relevant results. In 2015 Google’s Hummingbird update issued a major adjustment in Google’s search algorithm. It essentially completely changed the way Google’s search algorithm worked. It placed a much greater emphasis on Semantic Search. What is Semantic Search? […]

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