Everything You Need To Know About Google AdWords’ Updates

There have been some recent changes and updates to Google Adwords which were presented at the 2016 Google Summit and are important for digital marketers in order for you to make the most of the new features. Google is continuing to emphasise a ‘mobile-first’ approach, which means that the look of the SERP is changing […]

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How much does a Click Cost? (in Paid Search!)

We frequently get asked by prospective clients about how much does paid search advertising cost. Google Adwords and Bing are very popular and effective ways to find and engage with potential customers. When we answer the question on cost with the phrase ‘it depends’ we have to put this into context. Effective (profitable) paid search […]

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Important changes to your Google Adwords account

Google has announced that search results pages on the desktop will no longer show text ads in the right sidebar. Instead, as many as four text ads will display above the organic listings, and three text ads will show at the bottom of the page. Why has Google done this? Google could have a plan […]

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