Your customers are searching for answers on LLMs and with AI

AEO / GEO Services: Mastering Discovery in the Age of AI

Make Your Business Discoverable –
Wherever & However Your Buyers Search

Your ideal buyers are asking questions. Whether it’s on Google's AI Mode, LLMs like ChatGPT, Perplexity, voice search, or embedded AI tools, the way they search is evolving. But the goal remains the same: they need answers. And you need to be the brand that provides them.

For forward-thinking B2B organisations, traditional SEO alone is no longer enough. To stay visible, competitive, and valuable in this new world of AI-powered search, you need a combined strategy of:

SEO (Search Engine Optimisation) – for visibility in traditional search rankings.
AEO (Answer Engine Optimisation) – to deliver direct, structured, answer-ready content to AI interfaces.
GEO (Generative Engine Optimisation) – to ensure your brand and content are selected and cited by AI systems in generative responses.

The Problem: Your Buyers Are Searching Differently, But You’re Optimising the Old Way

The Shift You’re Facing

You’ve likely invested in SEO. Probably seen some success, but now traffic is drying up.

Your buyers are going straight to the answers in AI Overviews, by chatting to LLMs, or even using voice interfaces. The big news is they are not clicking like they used to.

This is the rise of answer-first, zero-click and AI-generated search experiences. And if your brand isn’t engineered for this shift, your visibility will quietly decline, even if your SEO strategy looks good on paper. Sparktoro's summer 2025 study shows 58% of all Google searches did not result in a click!

The Cost of Staying Still

You lose discoverability in the moments that matter most.
Competitors who adapt faster will start to dominate not only rankings, but answers.
You miss out on key buyer intent signals that now come through AI systems, not just SERPs.
HubSpot’s own data says that leads from LLMs are 13x more likely to convert

Your audience is evolving. You need to evolve your discovery strategy too.

An image of a woman working on a tablet, with coins stacked up on the table

The Desired State: Omnipresent, AI-Optimised Brand Discovery

Imagine:

Your product page or thought leadership piece being cited directly by ChatGPT.

Your answer being pulled into a voice assistant’s response.

Your structured content driving leads even from zero-click searches.

Your brand recommended by the AI tools your buyers trust.

That’s what it means to be discoverable across search, answers, and generative results.

You don’t just appear. You are shown to be the expert. You are the trusted source of answers.

Why You Haven’t Solved This Yet

The challenge isn’t effort. It’s direction.

Many marketing leaders continue to pour time, budget, and energy into traditional SEO, unaware that today’s AI-powered search engines operate differently.

Here’s where most fall short:

Optimising only for keywords, not for questions or intents.
Ignoring structured data, which AI tools rely on to surface answers.
Not adapting content formats to suit how generative engines and LLMs read and summarise.
Lack of clarity on measurement - AEO and GEO require different KPIs than SEO.
Treating AI as a threat, not an opportunity for new visibility.
Failing to optimise off-site correctly for LLMs and AI engines

The result? An SEO strategy that doesn’t translate into AI visibility.

An image of a woman looking into the distance at a city skyline

What Needs to Change (And How We Help)

1. Blends SEO, AEO and GEO into a unified programme

We build ongoing optimisation roadmaps that combine on-page SEO, off-page authority building, structured data enhancement, and conversational content design, all under one strategic lens.

2. Starts with intent, not just keywords

Our strategies centre on what your audience really wants to know, then structure content to deliver those answers clearly, in formats AI engines understand and favour.

3. Implements AEO-ready structures and schemas

We help you deploy schema markup, FAQs, how-to guides, and answer blocks that AI and voice interfaces can extract and surface.

4. Optimises for generative engines like ChatGPT & Google SGE

Through prompt testing, entity mapping, and AI visibility analysis, we shape content that is citable and trustworthy to generative systems.

5. Measures beyond clicks and ranks

We align your KPIs to the new metrics that matter, including answer presence, AI citations, voice response inclusion, and engagement signals from AI systems.

6. Runs as an ongoing programme, not a one-off project

Just like SEO, AEO and GEO success compounds over time. We continuously adapt and iterate your content, technical setup and AI-readiness to keep you ahead.

This isn’t about abandoning SEO. It’s about evolving it, by integrating the AI layer on top.

How We Do It: Our 3-Step Discovery Optimisation Framework

Audit & Assess
We assess your current visibility across search, AI-generated results, and answer boxes, identifying gaps and quick wins.
Build & Optimise
We implement a combined SEO + AEO + GEO strategy, including keyword & question mapping, structured content creation, schema markup, and off-page authority building.
Measure & Improve
We track your evolving presence across both human and AI search interfaces, refining continuously to keep you visible, valuable and discoverable.

The Innovation Visual team working together in the office

Stay Still, Stay Invisible — OR...

You can keep pouring money into the same keyword-first SEO tactics, only to see your traffic erode and your brand fade from where buyers actually search.

Or…

Evolve and Lead

By combining traditional SEO strength with cutting-edge AEO and GEO strategies, you’ll:

Reclaim visibility where AI delivers the answers.
Become the brand your buyers trust, even in generative interfaces.
Future-proof your marketing against the shifts already happening.

The search landscape has changed. Let's make sure you're not left behind.

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AEO / GEO Services: Mastering Discovery in the Age of AI

Make Your Business Discoverable –
Wherever & However Your Buyers Search

The Problem: Your Buyers Are Searching Differently, But You’re Optimising the Old Way

The Cost of Staying Still

The Desired State: Omnipresent, AI-Optimised Brand Discovery

Imagine:

Your product page or thought leadership piece being cited directly by ChatGPT.

Your answer being pulled into a voice assistant’s response.

Your structured content driving leads even from zero-click searches.

Your brand recommended by the AI tools your buyers trust.

Why You Haven’t Solved This Yet

What Needs to Change (And How We Help)

1. Blends SEO, AEO and GEO into a unified programme

2. Starts with intent, not just keywords

3. Implements AEO-ready structures and schemas

4. Optimises for generative engines like ChatGPT & Google SGE

5. Measures beyond clicks and ranks

6. Runs as an ongoing programme, not a one-off project

How We Do It: Our 3-Step Discovery Optimisation Framework

Stay Still, Stay Invisible — OR...

Evolve and Lead

Knowledge Hub

What’s the Difference Between HubSpot’s AI Agents and AI Assistants?

HubSpot’s AI Emails: The Future of Personalised Email Marketing

Customer Retention: The New Growth Engine for 2025

Is HubSpot Smart CRM the Right Standalone Solution for Your Business?

HubSpot’s Marketing Studio: A Transformation in Your Campaign Workflow

HubSpot Data Hub: More Than Just a New Name for Operations Hub

Extracting Value from Your Existing Tech

The Fundamentals of AI with Professor Watson

AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda

Streamlining Opportunity Management with AI and Low-Code Integrations: How a Client Saved 93 Hours a Month and Doubled Sales Velocity

Award Winning Case Study - How Citron Hygiene Leveraged HubSpot Chatbots to Improve Their Website Conversion Rate with Conversational Marketing

Optimising PSI’s Account-Based Marketing Programme with Custom Reporting Solutions in HubSpot

AEO / GEO Services: Mastering Discovery in the Age of AI

Make Your Business Discoverable – Wherever & However Your Buyers Search

The Problem: Your Buyers Are Searching Differently, But You’re Optimising the Old Way

The Cost of Staying Still

The Desired State: Omnipresent, AI-Optimised Brand Discovery

Imagine:

Your product page or thought leadership piece being cited directly by ChatGPT.

Your answer being pulled into a voice assistant’s response.

Your structured content driving leads even from zero-click searches.

Your brand recommended by the AI tools your buyers trust.

Why You Haven’t Solved This Yet

What Needs to Change (And How We Help)

1. Blends SEO, AEO and GEO into a unified programme

2. Starts with intent, not just keywords

3. Implements AEO-ready structures and schemas

4. Optimises for generative engines like ChatGPT & Google SGE

5. Measures beyond clicks and ranks

6. Runs as an ongoing programme, not a one-off project

How We Do It: Our 3-Step Discovery Optimisation Framework

Stay Still, Stay Invisible — OR...

Evolve and Lead

Knowledge Hub

What’s the Difference Between HubSpot’s AI Agents and AI Assistants?

HubSpot’s AI Emails: The Future of Personalised Email Marketing

Customer Retention: The New Growth Engine for 2025

Is HubSpot Smart CRM the Right Standalone Solution for Your Business?

HubSpot’s Marketing Studio: A Transformation in Your Campaign Workflow

HubSpot Data Hub: More Than Just a New Name for Operations Hub

Extracting Value from Your Existing Tech

The Fundamentals of AI with Professor Watson

AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda

Streamlining Opportunity Management with AI and Low-Code Integrations: How a Client Saved 93 Hours a Month and Doubled Sales Velocity

Award Winning Case Study - How Citron Hygiene Leveraged HubSpot Chatbots to Improve Their Website Conversion Rate with Conversational Marketing

Optimising PSI’s Account-Based Marketing Programme with Custom Reporting Solutions in HubSpot

Make Your Business Discoverable –
Wherever & However Your Buyers Search