While experience counts for a great deal, we also have the accreditations and qualifications to back up our experience in providing effective digital consultancy.
Our Digital Marketing Accreditations
Google Partner Status
We are a full Google Partner which means that we fulfil Google’s own criteria and standards – following their best practices – to ensure that our clients get the best results from Google’s advertising product suite. Our partner status benefits our clients as we get access to information, training, beta testing of new systems and offers that mean that we can deliver more for our clients.
As part of our Google Partner status we have to hold up to date qualifications in the use of Google products, from search and display advertising to Google Analytics. These qualifications have to be retaken on a regular basis to ensure that we are always keeping up to date with the latest advances in online advertising. This adds to the reasons why you should use a full Google Partner for your online advertising.
Bing & Microsoft Accreditations
In addition to our Google qualifications and status we are also Bing Accredited professionals and hold a number of further Microsoft online advertising and marketing qualifications. This is because Google is not the only search engine and it is often beneficial to advertise on Bing, and use Microsoft tools to further enhance the ROI of your online marketing efforts. We are also members of Bing’s search marketing agency program, which in the same way as Google Partners, gives us special access to offers, tools and training. These things are all designed to help you get more out of your budget so that you continue to invest using these platforms.
We are very proud of the achievements and accreditations that we hold because we understand that they demonstrate to potential clients that we have extensive knowledge in this field; and for our clients our participation in the major online advertising partner programs gives them real financial and operational benefits.
Institute of Direct & Digital Marketing
As well as our industry accreditation and qualification Tim is also a member of the Institute of Direct and Digital Marketing. This leading specialist marketing institute is open only to professionals who can demonstrate both skill and experience in the field of direct and digital marketing. Professional membership of the Institute of Direct and Digital Marketing is one of the few recognised professional memberships by the Government’s Growth Voucher Scheme that allows us to provide specific digital business growth consultancy under this scheme. Please contact us if you have qualified for growth vouchers to ensure that they are in the applicable advice area for you to be able to recoup consultancy costs.
Hubspot Partner Agency
With our extensive experience in helping businesses with longer and more complex purchase cycles to be profitable with their digital marketing it is no surprise that we are a Hubspot Partner Agency. The premium inbound marketing software solution, Hubspot provides a multi-layered technology stack that allows us and our clients a more powerful platform with which we can create, manage, optimise and report on inbound marketing campaigns. We help businesses both nationally and internationally develop more profitable inbound digital marketing with the Hubspot CRM, Marketing and Sales software. With Hubspot’s emphasis on excellence in delivery and extensive training resources the culture as well as the product fit between Hubspot and Innovation Visual is clear.
If you have been considering Hubspot as a solution please get in touch so that we can help you understand how best to utilise this powerful toolset to power leads and sales into your business.